A paucity of research investigates the salient predictors of web-store quality. Through web-stores, loyalty can be enhanced by proffering a secure and easy to use shopping arena. The findings of this research provide a simplistic model to assist fashion strategists when targeting female consumers of cosmetic products thereby supplementing emerging online retailers to compete at par with multi-national enterprises.

ABSTRACT
 INTRODUCTION
 THEORETICAL BACKGROUND
 HYPOTHESES DEVELOPMENT
 METHODOLOGY
  Sample and Measures
 RESULTS AND ANALYSIS
  Outer model results
  Multicolinearity Assessment of the Measurement (Outer) Model
  Reliability and Validity
  Structural (Inner) Model Results
 DISCUSSION
 CONCLUSION AND MANAGERIAL IMPLICATIONS
 REFERENCES

• Nobukhosi Dlodlo(Vaal University of Technology, South Africa)