THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami; Irwan Adi Ekaputra; Arnold Japutra; Sebastian Molinillo

논문 상세보기

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401864

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1265-1269

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

satisfaction loyalty value in use sensorial affective mobile e-commerce

ABSTRACT
    Introduction
    Conceptual Framework and Hypothesis Development
    Mediation Role of Value in Use to Application Satisfaction and Loyalty
    Methodology
    Results & Conclusions

저자

Ami Fitri Utami(Universitas Indonesia)
Irwan Adi Ekaputra(Universitas Indonesia)
Arnold Japutra(University of Western Australia)
Sebastian Molinillo(University of Malaga)

같은 권호 다른 논문