INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC - koreascholar

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INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC

Monica Mendini, Paula C. Peter, Salvatore Maione

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URLhttps://db.koreascholar.com/Article/Detail/403096

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1543

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media engagement gratitude altruism well-being transformative consumer research

목차

ABSTRACT

저자

Monica Mendini(University of Applied Sciences and Arts of Southern Switzerland, Manno, Switzerland)
Paula C. Peter(San Diego State University, San Diego, United States)
Salvatore Maione(Università della Svizzera italiana, Lugano, Switzerland)

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