ANALYSES OF CUSTOMER EXPERIENCE AND THE DETERMINANTS OF PURCHASE INTENTION IN AN CONTACT-FREE SHOPPING ENVIRONMENT - koreascholar

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ANALYSES OF CUSTOMER EXPERIENCE AND THE DETERMINANTS OF PURCHASE INTENTION IN AN CONTACT-FREE SHOPPING ENVIRONMENT

Su Ji Hong, Sang-Lin Han

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410219

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.124-127

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Contact-free shopping media dependency theory customer engagement experiential quality time distortion continuous usage intention product purchase intention Self-efficacy

목차

ABSTRACT
    Introduction
    Theoritical development
    Research design
    Result and conclusion
    REFERENCES

저자

Su Ji Hong(Hanyang University)
Sang-Lin Han(Hanyang University)

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