THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID - koreascholar

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THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID

Paula Gárgoles, Isabel Garcia Hiljding

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410222

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.130

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

marketing podcast luxury brands pandemic COVID

저자

Paula Gárgoles(Panamericana University)
Isabel Garcia Hiljding(ESNE Escuela Universitaria de Diseño, Innovación y Tecnología)

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