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AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS
Jing Su, Jee Young Lee
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410254
4,300원
키워드
luxury brandsde-luxurious behaviouryoung consumerChinesequalitative study
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
Luxury Brand Consumption, Conspicuous Consumption and Inconspicuous Consumption
Motivations for Luxury Brand Consumption
Characteristics of Young Chinese Consumers
RESEARCH METHOD
Results
Reasons for Purchasing Luxury Brands
Perceived values of Luxury Brands
Attitudes towards Luxury Brand Consumption
DISCUSSION
Changing Perceived Concept of Luxury and Luxury Brands
Personal-oriented Motivation and de-luxurious behavior
Declarations of Competing Interest
Funding
REFERENCES
INTRODUCTION
LITERATURE REVIEW
Luxury Brand Consumption, Conspicuous Consumption and Inconspicuous Consumption
Motivations for Luxury Brand Consumption
Characteristics of Young Chinese Consumers
RESEARCH METHOD
Results
Reasons for Purchasing Luxury Brands
Perceived values of Luxury Brands
Attitudes towards Luxury Brand Consumption
DISCUSSION
Changing Perceived Concept of Luxury and Luxury Brands
Personal-oriented Motivation and de-luxurious behavior
Declarations of Competing Interest
Funding
REFERENCES
저자
