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pp.103-120
2023年春节期间, 中国疫情的大爆发让民众的恐慌情绪激增, 一些祈福的行 为也出现在网络上｡ 本文对2023年春节期间的网络祈福行为进行了整理和分析, 并 剖析了网络祈福行为产生的因素｡ 2023年春节期间的网络祈福行为主要有避免感染的祈福和祈求好运的祈福 两种｡ 这时期的网络祈福行为和之前的行为都具有代表人物选择局限性的特点｡ 不同之处在于2023年春节期间的网络祈福行为从线上回到了线下｡ 网络祈福行为产 生的首要内部因素是人们的焦虑情绪｡ 那时期中国社会人们承受着巨大的压力, 在 疫情爆发的环境下焦虑情绪倍增｡ 人们通过祈福行为来安慰自己的心灵｡ 第二个因 素是认知失调和泛功利化心理的共同影响｡ 压力使人们认知失调, 泛功利化心理让 人们弥补失调｡ 第三个因素是从众心理的影响｡ 跟随大众的潮流让人们更有集体感 ｡ 外部因素中的第一个因素是当时让人压力倍增的社会环境｡ 第二个因素是为了谋 利而投入的资本的影响｡ 第二个因素是受到锦鲤、武侠等不同文化的影响｡ 第三个 因素是可以根据需要随意设置崇拜对象的民间信仰的影响｡
Around the Spring Festival in 2023, the outbreak of COVID-19 in China caused a surge in public panic, and some behaviors of praying for blessings have also appeared on the Internet. This article summarizes and analyzes the online blessing behaviors during the Spring Festival in 2023, and analyzes the factors that led to online blessing behaviors. The online blessing behaviors during the Spring Festival in 2023 mainly include two types: blessings to avoid infection and blessings for good luck. The online blessings behaviors during this period have the same characteristics as previous ones, which are limited by the choice of representative figures. The difference is that online blessings behaviors during the Spring Festival in 2023 have returned from online to offline. The primary internal factor that led to online blessings behavior is people’s anxiety. At that time, people in Chinese society are under tremendous pressure, and their anxiety has doubled in the environment of epidemic outbreaks. People use blessings behavior to comfort their souls. The second factor is the common influence of cognitive dissonance and pan-utilitarian psychology. Stress causes cognitive dissonance, and pan-utilitarian psychology makes up for it. The third factor is the influence of herd mentality. Following the trend of the masses makes people more collective. The first of the external factors is the stressful social environment at the time. The second factor in external factors is the influence of capital invested for profit. The third factor is influenced by different cultures such as koi fish and martial arts. The fourth factor is influenced by folk beliefs that can set worship objects as needed.
Ⅱ. 2023年网络祈福行为的特点
Ⅲ. 网络祈福行为的产生因素分析
1. 内部因素
2. 外部因素
Ⅳ. 总结
