Around the Spring Festival in 2023, the outbreak of COVID-19 in China caused a surge in public panic, and some behaviors of praying for blessings have also appeared on the Internet. This article summarizes and analyzes the online blessing behaviors during the Spring Festival in 2023, and analyzes the factors that led to online blessing behaviors. The online blessing behaviors during the Spring Festival in 2023 mainly include two types: blessings to avoid infection and blessings for good luck. The online blessings behaviors during this period have the same characteristics as previous ones, which are limited by the choice of representative figures. The difference is that online blessings behaviors during the Spring Festival in 2023 have returned from online to offline. The primary internal factor that led to online blessings behavior is people’s anxiety. At that time, people in Chinese society are under tremendous pressure, and their anxiety has doubled in the environment of epidemic outbreaks. People use blessings behavior to comfort their souls. The second factor is the common influence of cognitive dissonance and pan-utilitarian psychology. Stress causes cognitive dissonance, and pan-utilitarian psychology makes up for it. The third factor is the influence of herd mentality. Following the trend of the masses makes people more collective. The first of the external factors is the stressful social environment at the time. The second factor in external factors is the influence of capital invested for profit. The third factor is influenced by different cultures such as koi fish and martial arts. The fourth factor is influenced by folk beliefs that can set worship objects as needed.