In this study, the Extended Theory of Planned Behavior (ETPB) was applied to analyze consumers’ intention to purchase meal kits. The perception of ESG management practiced by companies was used as a moderating variable to investigate its influence and moderating effects between each variable. An online survey was conducted over 4 days in January 2023 on consumers aged 20 years or older who had purchased meal kits within 6 months. Hypotheses were tested using IBM SPSS Statistics 22.0 and AMOS 24.0 programs with an effective sample size of 324 copies (100%). Attitude, subjective norm, perceived behavioral control, perceived sustainable package, and price sensitivity of the theory of planned behavior toward meal kit products had a significant positive effect on purchase intention, and all research hypotheses were accepted. The moderating effect of consumers' perceptions of ESG management practiced by companies had a positive and significant effect on attitude and perceived behavioral control.

Abstract
I. 서 론
II. 연구 내용 및 방법
    1. 연구 모형 및 가설
    2. 연구 대상
    3. 측정도구
    4. 분석방법
III. 결과 및 고찰
    1. 인구통계학적 특성
    2. 밀키트 소비행동특성
    3. 타당도 및 신뢰도 분석
    4. 구성 개념의 대해 상관관계 분석
    5. 구조 모형의 적합도
    6. 연구 가설 검증
    7. ESG 경영 인식에 따른 조절효과 검증
IV. 요약 및 결론
Conflict of Interest
References

• Han Yuting(이화여자대학교 식품영양학과)
• 오지은(이화여자대학고 신산업용합대학) | Jieun Oh (College of Science and Industry Convergence, Ewha Womans University)
• 조미숙(이화여자대학교 식품영양학과) | Mi-sook Cho (Department of Nutritional Science & Food Management, Ewha Womans University) Corresponding author