THE IMPACT OF COMMUNICATION TYPE AND METHOD IN B2B RELATIONSHIPS IN CLOTHING INDUSTRY: A MODERATING ROLE OF AI - koreascholar

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THE IMPACT OF COMMUNICATION TYPE AND METHOD IN B2B RELATIONSHIPS IN CLOTHING INDUSTRY: A MODERATING ROLE OF AI

Suh-Young Park, Jongwon Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434549

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.445

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Communication B2B Relationships AI Clothing Industry Project-specific Communication

저자

Suh-Young Park(NZAI, University of Auckland)
Jongwon Park(Korea University Business School)

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