THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES - koreascholar

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THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434623

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.496

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Consumer experience Fashion Luxury Omnichannel

저자

Lala Hu(Università Cattolica del Sacro Cuore)
Mirko Olivieri(Università Cattolica del Sacro Cuore)

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