CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY - koreascholar

논문 상세보기

CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY

Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442571

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.444

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brand Omnichannel Ad Message Self-determination Agility

저자

Sang-Chul Son(Changwon National University, Republic of Korea)
Joonheu Bae(The Hong Kong Polytechnic University, Hong Kong)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

같은 권호 다른 논문