EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH - koreascholar

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EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442682

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.571

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Destination Marketing Social Media Video Analytics Natural Language Processing Image Analytics Machine Learning Deep Learning

저자

Hyunsang Son(University of New Mexico, United States)
Young Eun Park(Sookmyung Woman's University, Republic of Korea)

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