Technological advances and rapid industrial growth raise concerns about industrial waste as one of the greatest hazards to human and environmental health. International attention has turned to sea dumping because it poses danger to ocean environments and interferes with seagoing vessels. Thus environmentalists are calling for cross-border cooperation in prohibiting companies from dumping their industrial wastes into the sea. Beginning 2016, Korea will be required to ban sea dumping of industrial waste in accordance with the London Dumping Convention (LDC: Convention on the Prevention of Marine Pollution by Dumping of Wastes and Other Matter; also called the London Convention or LC '72). The Asian Citizen’s Center for Environment and Health reports that in 2013 Korea dumped 116 million tons of industrial waste into the sea: 77.6% (90 million tons) was industry wastewater sludge; 21.8% (25.3 million tons) was industrial wastewater. In this year, 2014, 427 companies will dump 53 million tons. The Korean government first planned to ban sea dumping starting this year, but then gave companies a two-year grace period for preparing to dump industrial wastes onto the land rather than into the sea. In response to the changing market environment, our company will use marketing 4P strategy to focus on disposing industrial waste in landfills. First, we will assure that our processes for dealing with industrial wastes will be timely and legal. Second, we will offer competitive prices and provide better value to our customers by analyzing switching costs of sea-to-land dumping and examining market conditions so that we have competitive advantages in the initial market. Third, by analyzing distribution channels regarding sea dumping, we can rearrange the process for better benefits and profits. Furthermore, we can reinforce relationships with logistic companies and customers. Last, we can improve and reinforce our brand image by using various media outlets to tell institutions and consumers about our experiences and advantages. Our strategy should extend our market, establish new customers, grow our company, and help preserve the marine ecosystem.

In their efforts to compete and grow, companies try to reduce prime costs incurred by their purchasing groups, costs that may be more than 60% of sales. The recent financial crisis and the global economic depression have made it difficult to increase sales, so competitive purchasing is essential. Purchasing-efficiency benefits can be compared with sales-increase benefits: a 5% reduction of purchasing costs has the same effect as a 25% increase in sales. Some companies are using B2B purchasing substitution companies to reduce prime costs of raw materials, subsidiary materials, MRO (maintenance, repair, operation), and consumable materials. In this research, I examine whether purchasing substitution increases purchasing satisfaction and recommend ways to enhance the competitiveness of purchasing substitution. Corporate purchasing substitution strengthens integral purchases, simplifies systems, strengthens the supply network, and enhances customer service regarding quality, deadlines, logistics, and focus. This research is an effort to show how purchasing substitution systems can work best and to discover factors that contribute to corporate satisfaction. Most important is to use highly experienced purchasing experts who can reduce unnecessary costs through integral purchases. First, knowledgable and experienced purchasers can improve bid ordering rates. They can improve corporate satisfaction by recommending products suitable for price negotiation and sharing professional knowledge about items. Second, knowledgeable agents can improve sales rates by securing strong supply networks and minimizing distribution margins. Price competitiveness is most important in purchasing well-organized substitution services to allow expansion of new sales and better long-lasting account relations.

Explicit environmental attitude measures tend to produce strong socially desirable responses (Bruni & Schultz, 2010; Milfont & Duckitt, 2010; Stern & Dietz, 1994) and fail to capture more than what participants consciously recall (e.g., explicit belief, past behavior, Dunlap, Van Liere, Mertig, Jones, 2000; Schultz, Shriver, Tabanico, & Khazian, 2004). A number of studies have highlighted the popularity of environmental issues in common discourse in various countries, which leads individuals to eagerly express pro-environmental explicit attitudes (Dunlap, 1998; Leiserowitz, 2005; Meijers & Stapel, 2011). Therefore, an explicit measure of environmental attitudes would hardly be an unbiased indicator of prior knowledge and experience when testing the effect of subtle feeling on judgments: although a participant explicitly reports favorable attitudes toward environment or related issues, it does not necessarily mean that she or he has knowledge and experience to hinder the regulatory fit effects. Using the Implicit Association Test, we examined whether the extent to which individuals are implicitly biased toward (or against) sustainability moderates the regulatory focus by construal level interaction. Scores from the indirect measure of attitudes served as the indicator of the strength of associations between the concept of sustainability and evaluations that may result form its frequent pairing with desirable consumption patterns or repeated exposure to persuasive messages promoting sustainability. Specifically, we showed that the regulatory focus – construal level fit effect will be greater among individuals who have not formed significant associations about sustainability since these individuals are more likely to rely on feeling right from regulatory fit rather than using prior experience or knowledge.

In this paper, we explore the popularity of contents at social curation sites. More specifically, we evaluate an article’s popularity at a given point in time and enduring popularity. The results of analyses demonstrate that the amount of content in an article and the initial page views positively affect the page’s popularity. However, an excess amount of content has a negative effect on outbound traffic. Finally, we find that a within-site bookmark prolongs the life of an article.

Based on individuals’ risk perceptions regarding a purchase via smartphone, this empirical work aims at developing a typology of smartphone users. Employing cluster and discriminant analysis, a dataset of 202 young German smartphone users was assessed. To address each of the three emerged clusters in a need-sensitive way, implications for retailers are presented conclusively.

In an online environment, hedonic value such as flow is manifested when consumers continuously engage in playing online games even if it incurs extra cost: financial, physical, and psychological. Consumers also have a loyalty to their games, and they enjoy playing them. They often purchase repeatedly games they are involved in. The framework of existing online game models does not fully explain flow and telepresence to loyalty and the purchase intention of game decision-making behavior. For this reason, we examined the relationships among telepresence to flow, flow to loyalty, and loyalty to purchase intentions. Study 1, which is a behavioral analysis by SEM (Structural Equation Modeling), examines how “flow and telepresence” influence loyalty and purchase intention in an online game behavior. The introduction of hedonic perspectives as flow and telepresence produced an important extension of the online game model. The conceivable factors which may explain this type of consumer behavior are the hedonic or experiential aspect of consumer behavior. We have three hypotheses. All hypotheses are supported at 0.1% significance level. Study 1 focused on the relationships of the constructs of the online game. We also measured the state of flow while game users are playing online games by EEG (Electroencephalogram). In a neural analysis, we found that the state of flow and neural correlates exist. By this, the flow variable reflects the real mental “state of flow.” Study2, which is a neural analysis, examines flow construct in the FPS game Call of Duty: Modern Warfare 2 by using Electroencephalogram (EEG). How much flow do the subjects experience while playing this online game? The purpose of this research is to select the epochs of EEG data when the subjects reported flow, correlate those with flow variables, and compare the EEG activity. The final goal is to select the flow variables which showed the highest correlation to AEP (Auditory Evoked Potential) Suppression value. We analyzed 8 AEPs to correlate flow. We found out that Alpha_RF is casually decided with the mean of flow which has six variables. Mean of Flow correlated to Alpha_RF -.419 significantly (5%). As subjects feel Flow, Alpha_RF is suppressed. This study focuses on the subjective flow experience and AEP suppression. We found out that the state of flow and neural correlates exist. By our analysis, the flow variable reflects the real mental “state of flow.” Therefore, when game companies develop their games, they should take into account how much flow people feel while they are playing the games. In addition, the state of flow should be used not only in developing and designing games but also in sports, entertainment, etc.

This paper investigates how promotions of knowledge and social embeddness shape consumers’ participation in sustainable consumption. An extended model of goal-directed behaviour is tested under airline consumers who have participated in voluntary carbon offset (VCO) program. Results show consumer’s knowledge positively influences their subjective norm but not their attitude towards participation of VCO. Increasing consumers’ sense of social embeddedness is also found to be crucial in forming subjective norm and their attitude. Finally, positive anticipated emotion influences consumers’ desire to participate in VCO, while negative anticipated emotion did not. The findings of this research reveal how interactive promotions influence individual’s internal processes for sustainable consumption, as well as highlight the need for different emotional elicitation strategies for different sustainability programs.

This study examines the determinants of the member customer’s decision of redeeming versus accumulating loyalty program (LP) points by focusing on the effects of the different channels of transaction (online versus offline) and the demographic information of member customers. Our study is based on customer-level demographic and transaction data on a major partnership LP in Korea, the OK Cashbag (OCB) program. This study differs from the existing literature in three aspects. First, the dataset employed for this study enables us to compare member customers’ point redemption behavior between online and offline channels, whereas previous studies demonstrate coupon redemption behavior either in an online (Chiou-Wei and Inman 2008) or an offline setting (e.g., Cronovich 1997; Kwon and Kwon 2007; Mittal 1994; Reibstein and Traver 1982; Ward and Davis 1978). Second, the current study investigates not only the main effects of demographic variables, but also a series of interaction effects between the online channel and each demographic variable. Clear empirical evidence of an interaction effect would provide an LP provider with significant managerial implications. Third, rich data on customers’ transaction behavior with matching demographic information for each member customer enable us to conduct both transaction-level and individual customer-level analyses. Therefore, an individual customer’s transaction behavior can be analyzed in more detail for robust results and richer implications. We find that transactions that occur through online channels and those made by younger customers demonstrate a greater tendency of redeeming LP points as opposed to accumulating them. We also find that online channels exhibit a moderating role by mitigating the demographic effects on member customers’ point redemption behavior. These findings allow the LP provider to predict the future LP point balance by analyzing its main channel of transaction and the demographic profiles of its member customers.

This research examines the relationship between advertising expenditures and perceptions of popular brands by children and mothers in the United States. Findings how that magazine advertising has a positive and significant relationship with brand affinity scores to children and mothers while other advertising, such as electronic advertising and other print advertising, have negative or insignificant relationships with brand affinity scores. In addition, the correlation between exposure times through product/brand placement and brand affinity scores reveals a similar pattern. Product placement does not cause positive and significant relationships with brand affinity scores for either children or mothers.

Economic fluctuation has a remarkable influence on firms and their performance (e.g., Deleersnyder, Dekimpe, Sarvavy, & Parker, 2004; Srinivasan, Rangaswamy, & Lilien, 2005). Given the extreme conditions and frequency of recessions (since World War II, recessions have occurred every six years; Srinivasan et al., 2005), understanding what kind of marketing is effective across the different phases of the economic cycle is a crucial question for marketers (e.g., Steenkamp & Fang, 2011; Srinivasan, Lilien, & Sridhar, 2011). In business-to-business markets, characterized by a strong emphasis on long-term customer relationships (e.g., Grönroos, 1997), the ability to gain a deep understanding of customers and their changing needs is a central determinant of firm performance. Therefore, in such markets, market orientation (MO) provides a particularly important source of competitive advantage. During an economic crisis, MO may also serve as an effective shelter against declining firm performance, particularly in industrial markets (Alajoutsijärvi, Klint, & Tikkanen, 2001). The key rationale is that highly market-oriented firms are able to rapidly and accurately identify changes in the marketplace and respond to shifting customer needs and competitors’ actions (Narver & Slater, 1990). While a vast body of literature evidences MO in general to yield performance gains for firms (Kirca, Jayachandran, & Bearden, 2005), some recent studies (e.g., Kumar, Jones, Venkatesan, & Leone, 2011) have questioned this relationship. Recent empirical studies (e.g., De Luca, Verona, & Vicari, 2010; Noble, Sinha, & Kumar, 2002) also propose that the different components of MO (i.e., customer orientation, competitor orientation and interfunctional coordination) may result in different performance outcomes. Furthermore, recent studies have shown the economic environment to play an important role in determining the performance outcomes and, thus, effective forms of MO (cf. Smirnova, Naudé, Henneberg, Mouzas, & Kouchtch, 2011). In this study, using panel data of 140 firms from before and after the great financial crisis, we examine the performance implications of distinct forms of MO 1) over the changing economic cycle 2) among different types of business-to-business focused firms. Employing ordinary least squares regression analysis, our findings suggest that MO and its distinct components yield varying performance impacts from economic upturn to downturn. Specifically, the impact of MO increases during downturn, with interfunctional coordination boosting performance and competitor orientation becoming detrimental. Subsequently, employing configurational analysis (fuzzy set qualitative comparative analysis), our findings further indicate that the role and the most effective forms of MO vary across industry sectors, with MO having a particularly strong impact among firms operating in business-to-business services. We also conclude that, in a growing economy the role of MO has become more of a cost of competing (Kumar et al., 2011), whereas in an economic downturn MO still provides a valuable shelter against performance declines. Finally, our empirical findings are in line with contingency arguments, and suggest that the successful ways for a firm to relate with its markets depend on the dynamic firm- and industry-specific settings.

An extensive body of research on the effects of the country-of-origin (COO) on the purchase of foreign brands has emerged in the international marketing stream. Although previous studies have enhanced the understanding of the effects of the COO on the purchase of foreign brands, they provide limited insight into organizational buyers’ behavior on foreign brands. The objective of this research is to provide an understanding of the effects of the COO on overseas distributors’ behavior in international marketing channels. Integrating the theory of planned behavior and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behavior in international marketing channels. The model identifies attitude toward foreign brands, social valuation of the origin of brands, and perceived behavioral control as the factors affecting overseas distributors’ intention to place foreign brands. The model also incorporates the factors of country-induced biases—buyer animosity and perceived risk to the origin of manufacture as the antecedents of attitude toward foreign brands. The model is tested using the primary data drawn from a survey. Findings from an examination of 103 distributors in America reveal that these country-induced biases affect the intention to place foreign brands, in the manner of the hypotheses, through the attitude toward foreign brands. Finally, the present study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

The reproductive disorders are the major causes of reproductive infertility in cows that affect the total annual calf crop, resulting in great economic loss in Bangladesh. The aim of the study was to find out the reproductive disorders (RD) in dairy cows that markedly influences the reproductive performances in aspect of Bangladesh. A total number of 1658 dairy cows were selected according to their body condition score (BCS) in different farms at the southern part of Bangladesh during the period of 2011 to 2012. The preliminary data (basic information) were collected directly from the dairy farmer’s record books and asking questions according to a prescribed questionnaires as well as the diagnosis of RD was presumptively confirmed on the basis of history, clinical signs and examination of animals by ultrasonography and others necessary tools. There are thirteen major reproductive disorders were identified. Overall prevalence of reproductive disorders at that area were 23%, among of these anoestrus 5.1%, repeat breeder 3.7%, metritis 4.4%, poor heat detection 1.6%, ovarian cyst 0.36%, retain placenta 4.6%, dystocia 0.97% and pyometra 0.24%. It is indicated that anoestrus and retention of placenta after calving was most hazardous cause of infertility whereas the metritis and repeat breeder were the second line of consequence. RD had shown significantly higher incidence in low BCS (≤2) than that of fair (2.5) and very good (≥3∼3.5). In conclusion, the highest RD especially anoestrus and retention of placenta is very alarming for reproductive loss which might be needed further research to identify the specific cause of these disorders for establishment a profitable dairying and dairy population.

A study was carried out on 16 indigenous ewes in Bangladesh in order to assess the reproductive physiology, the pattern of vaginal cell exfoliation and progesterone profiles during the estrous cycle period. The mean estrous cycle length and duration of estrus were 15.8±0.12 days and 31.1±0.57 h respectively. The exfoliated epithelial cells were categorized into parabasal, intermediate, superficial and keratinized and their relative occurrences. The percentages of parabasal, intermediate and superficial cell type during proestrus were similar. The percentage of superficial cell type during estrus was 61.7%, which was significantly (p<0.01) differ from other types of cells and stages of estrus cycle. Metoestrus was predominant with neutrophils in addition with other cell types. Dioestrus was dominated by neutrophils. On days 0 to 5 of the cycle the progesterone concentration was 0.09 to 1.6±0.07 ng/ml. The length of diestrus was 5∼10 days with a range of mean progesterone level of 1.6±0.07 to 2.8±0.11 ng/ml. Progesterone levels increased significantly (p<0.01) after Day 5 and maximum level was 2.8±0.11 ng/ml observed on Day 10 of the estrous cycle. Thereafter it dropped rapidly to basal level of 0.11±0.04 ng/ml on Day 0 (p<0.01). These results indicate that the pattern of exfoliation of vaginal cells along with progesterone concentration could be used to determine the reproductive stages of indigenous ewe.

Feline ovulation time after LH surge have not been defined because its LH surge is occurred by several times of coital vaginal induction and cat has relatively longer time between LH surge and ovulation compared with other mammalian species. This study was performed to investigate the feline ovulation time after LH surge that was induced by hCG injection for superovulation with PMSG. For superovulation, all cats were received an initial injection of PMSG (200 IU, i.m.) followed 80 hrs later with an injection of hCG (200 IU, i.m.). And then, sampling of both ovaries was surgically performed at each 6 different times (10, 18, 22, 26, 29, and 32 hrs) after hCG injection. Cumulus-oocyte-complexes (COCs) were collected from 2 sides of oviducts and ovaries were fixed for ovarian histology. Total 38 COCs were collected only at hCG 32 hrs and no COCs were shown at earlier 5 times. However, in the ovarian histology, corpus haemorrhagicum or corpus luteum was not shown in all groups including ovary at hCG 32 hrs that COCs were collected. In conclusion, it was suggested that feline ovulation was occurred at 29~32 hrs after LH surge and taken relatively long time for CL formation after ovulation.

This study was conducted to determine the efficacy of anthelmintics against gastrointestinal parasitic infestation in periparturient dairy cows and its effect on milk yield and quality. Sixty pregnant cows of 1st & 2nd parity were divided into four groups. The efficacy of anthelmintic treatment was evaluated by counting faecal egg per gram (EPG) compared with pre-treatment values. The milk yield of each cow was recorded in pre and post treatment lactations. Cows of group A were treated with Nitroxynil 10 mg/kg body weight subcutaneously 30 days before parturition, group B were treated with combination of triclabendazole and levamisole 19.5 mg/kg body weight orally at calving and group C treated with Endex® at calving and 42 days after. The mean change in EPG 14 days after treatment was significantly higher (p<0.05) in treated (79.1%) cows than control. Average milk yield of group C (2.8 ± 0.8) was significantly higher (p<0.01) than group A (2.6 ± 0.7). Similarly, the average milk yield in all the treated cows was significantly (p<0.01) higher in treated lactation (2.5 ± 0.7) than in the previous lactation (2.2 ± 0.7). The average milk yield in all treated cows was significantly (p<0.01) higher than the control cows. Although, milk yields were higher in second parity than the first, there was no significant difference (p>0.05). The milk protein percentage was significantly higher (p<0.05) in treated group than the control group. Therefore, it may be concluded that periparturient anthelmintic treatment effectively reduced the gastrointestinal parasitic load and improved milk yield.

The present study was designed to observe the oestrus responses in the indigenous ewe induced by cloprostenol sodium manufactured by two different companies (Ovuprost®, BOMAC, Newzealandand Prostenol®, Techno, Bangladesh). Twelve local ewes were divided into 3 groups (n= 8). The ewes in Group I and II were induced by intramuscular injection of 100 μg (0.4 ml) of cloprostenol sodium (Ovuprost® and Prostenol®), respectively. The 2nd injection in each group was given at 9 days apart. The ewes in Group III were kept as control for observing natural oestrus characteristics and comparing the responses with induced oestrus. Hundred and 75% ewes showed oestrus following 2nd injection of Ovuprost® and Prostenol®, respectively. The average time of onset of oestrus following 1st and 2nd injection of Ovuprost® and Prostenol® were 50.5 ± 3.5 vs 48.0 ± 0.0 h and 49.9 ± 1.9 vs 49.5 ± 1.7 h, respectively. There was no significant difference between the two types of cloprostenol sodium group on the onset of oestrus. The average duration of oestrus was 27.5 ± 0.7 vs 27.5 ± 0.0 h and 25.9 ± 3.3 vs 24.2 ± 0.3 h in Ovuprost® and Prostenol® treated ewes, respectively. For natural oestrus, the duration of oestrus was 25.2 ± 3.3 h. There was no significant difference among the cloprostenol sodium produced by two different companies and natural oestrous ewes on the duration of oestrus. The higher percentages of cornified cells were present in induced oestrus (90 and 85%) compared with natural oestrus (80%), although there was no significant difference among them. The pregnancy rates were 75, 66.7 and 100% in Ovuprost®, Prostenol® and natural oestrous ewes, respectively. The above results indicate the suitability of using cloprostenol sodium for synchronization of oestrus in indigenous ewes in Bangladesh.

This study investigated the relative contributions of linguistic knowledge and strategy use to L2 listening success, especially in bottom-up and top-down dominant listening tasks. Participants (n = 130) were Korean college students in a required listening course. The tested variables for linguistic knowledge were sentence processing speed, grammar, receptive vocabulary, and productive vocabulary. Listening strategy use was measured with a metacognitive awareness listening questionnaire. We hypothesized that linguistic knowledge will make greater contributions to Bottom-Up-Listening-Comprehension (BULC) than to Top-Down-Listening Comprehension (TDLC), and different aspects of strategies will be accessed in each comprehension type due to different psycholinguistic features of the tasks. A series of stepwise multiple regressions were conducted and confirmed our prediction. The unique variance explained by linguistic knowledge was 27.8% in BULC, but 22.4% in TDLC. Strategy items that address problem solving and mental translation were significantly related to BULC, while items dealing with directed attention and person knowledge had significant explanatory power for TDLC.

Calbindin-D28k is a calcium-binding protein that mediates intracellular calcium concentrations and exerts a neuroprotective effect against ischemic injury. Ferulic acid provides a neuroprotective effect against focal cerebral ischemia through its anti-oxidative and anti-inflammatory mechanisms. In this study, we investigated whether ferulic acid regulates calbindin-D28k expression during focal cerebral ischemia and glutamate treatment-induced neuronal cell death. Middle cerebral artery occlusion (MCAO) was performed to induce focal cerebral ischemia. Ferulic acid (100 mg/kg, i.v.) or vehicle was immediately administered after MCAO, and brain tissues were isolated 24 h after MCAO. RT-PCR and Western blot analyses showed a decrease in calbindin-D28k in MCAO-operated animals. We found that ferulic acid treatment prevented the MCAO-induced decrease in calbindin-D28k expression. Glutamate exposure elevated the intracellular calcium levels in cultured hippocampal cells, and ferulic acid prevented the glutamate exposure-induced increase in calcium levels. Moreover, ferulic acid also attenuated the glutamate toxicity-induced decrease in calbindin-D28k. Taken together, these in vivo and in vitro results demonstrate that ferulic acid regulates calbindin-D28k expression in neuronal cell injury. Therefore, these findings suggest that ferulic acid exerts a neuroprotective effect by modulating calbindin-D28k expression.