Background: The elderly population is increasing rapidly worldwide. Muscle mass, usual walking speed (UWS), knee extension strength (KES), hand grip strength (HGS), peak expiratory flow (PEF), and depression is used for sarcopenia diagnosis. All four of these factors (KES, HGS, PEF, and depression) correlated with UWS and also to muscle mass. But, many studies have suggested that no correlation exists between muscle mass and UWS. Objects: This study aimed: 1) to investigate whether muscle mass reduction affected UWS, as mediated by KES, HGS, PEF and depression, and 2) to explored whether significant changes in these mediators varied by the body segment in which muscle mass evaluated in elderly female aged 65–80 years. Methods: A total of 100 female aged 65–80 years were surveyed. Muscle mass was measured by body segment (upper and lower segment), and KES, HGS, PEF, depression, and UWS were also assessed. Median analyses were progressed in IBM SPSS software (ver. 23.0, IBM Co.) using a downloaded INDIRECT macro. Results: The direct effect of the KES and PEF were significant, and the indirect effect of KES and PEF were not significant. Thus, KES and PEF served as full mediators of the effect of muscle mass on UWS. Regardless of bodily region, KES and PEF combined with muscle mass were significant mediators of UWS, with similar indirect effect sizes. Conclusion: KES and PEF are the only mediators regardless of body part. Therefore, mediating the KES and PEF may prevent sarcopenia progression in elderly female. Also, sarcopenia can be readily assessed by evaluating either the upper or lower body; it is not necessary to measure total muscle mass.

Background: Falls are a common and serious problem in the elderly population. Muscle strength and balance are important factors in the prevention of falls. The Y-balance test (YBT) is used to assess dynamic postural control and shows excellent test-retest reliability. However, no studies have examined the relationship between lower-limb strength and YBT scores in elderly women. Objects: This study aimed to examine the relationship between lower-limb strength and YBT scores in elderly women. Methods: Thirty community-dwelling elderly women participated in the study. Lower-limb strength including hip flexor, hip extensor, hip abductor (HAB), hip adductor (HAD), knee flexor, knee extensor, ankle dorsiflexor, and ankle plantar flexor (PF) muscles was examined using a smart KEMA strength sensor (KOREATECH Inc.), and the YBT was used to assess dynamic balance. Relationship between lower-limb strength and YBT was demonstrated using a Pearson’s correlation coefficient. Results: HAB strength (r = 0.388, p < 0.05), HAD strength (r = 0.362, p < 0.05), and ankle PF strength (r = 0.391, p < 0.05) positively correlated with the YBT-anterior direction distance. Ankle PF strength was positively correlated with the YBT-posteromedial direction distance (r = 0.396, p < 0.05) and composite score (r = 0.376, p < 0.05). Conclusion: The results of this study suggest that HAB, HAD, and ankle PF strengths should be considered for dynamic postural control in elderly women.

Technosignature, previously known as SETI(search for extraterrestrial intelligence), is the scientic evidence of past or present extraterrestrial civilizations. Since NRAO's Project Ozma was performed in 1960, most of the noticeable technosignature searches have been done by radio telescopes, hoping to find strong and narrow bandwidth signals that cannot be explained by known natural processes. Recently, the Breakthrough Listen project has opened a new opportunity for technosignature by utilizing both optical telescopes, radio telescopes, and next-generation radio telescope arrays. In this review, mainly based on NASA Technosignatures Workshop (2018), we review the current trends of technosignature surveys, as well as other possible methods for detecting technosignature. Also, we suggest what the Korean community could contribute the technosignature research, including the new SETI project with Korea VLBI Network (KVN).

Since the farside of the moon is a place to avoid arti cial radio frequency interference (RFI) created byhuman civilization, it is a most suitable place for searching technosignature, which are signs of technolog-ical civilization in the universe, in the radio band. The RFI is a factor that makes the study of searchingtechnosignature quite complicated because it is di cult to distinguish between technological signals pro-duced by human and extraterrestrial civilizations. In this paper, we review why the farside of the moon isthe best place to detect technosignature and also introduce radio observatories on the farside of the moonthat have been proposed in radio astronomy. The SETI (Search for Extraterrestrial Intelligence) projecton the farside of the moon is expected to be one of the main candidates for international collaborationresearch topics on lunar surface observatory.

PURPOSES : The numeric-based Highway Pavement Management System (HPMS), along with an advanced three-dimensional pavement condition monitoring profiler vehicle (3DPM), in South Korea has presented remarkable advancements in pavement management since the early 2000. Based on these results, visual distress on pavement surfaces can be easily detected and analyzed. Additionally, the entire expressway pavement surface conditions in South Korea can be easily monitored using the current graphical user interface-based advanced information graphic (AIG) approach. Therefore, a critically negative pavement section can be detected and managed more easily and efficiently. However, the actual mechanical performance of the selected pavement layer still needs to be investigated in a more thorough manner not only to provide more accurate pavement performance results but also to verify the feasibility of the current 3DPM and AIG approaches. In this study, the low-temperature performance of the selected asphalt pavement layer section was evaluated to further verify and strengthen the feasibility of the current 3DPM and AIG approaches developed by the Korea Expressway Corporation. METHODS : Based on 3DPM and AIG approach, the positive and negative-riding-quality road sections were selected, respectively. The asphalt material cores were extracted from each section then bending beam rheometer mixture creep test was performed to measure their low-temperature properties. Based on the experimental results, thermal stress results were computed and visually compared. RESULTS : As expected, the asphalt material from the negative driving performance section presented a poorer low-temperature cracking resistance than that from the positive driving performance section. CONCLUSIONS : Current 3DPM equipment can successfully evaluate expressway surface conditions and the corresponding material performance quality. However, more extensive experimental studies are recommended to verify and strengthen the findings of this study

In this study, the synthesis of nitrobenzene was carried out using sulfated silica catalyst. The study delved into H2SO4/SiO2 as a solid acid catalyst and the effect of its weight variation, as well as the use of a microwave batch reactor in the synthesis of nitrobenzene. SiO2 was prepared using the sol-gel method from TEOS precursor. The formed gel was then refluxed with methanol and calcined at a temperature of 600 °C. SiO2 with a 200-mesh size was impregnated with 98 % H2SO4 by mixing for 1 h. The resulting 33 % (w/w) H2SO4/SiO2 catalyst was separated by centrifugation, dried, and calcined at 600 °C. The catalyst was then used as a solid acid catalyst in the synthesis of nitrobenzene. The weights of catalyst used were 0.5; 1; and 1.5 grams. The synthesis of nitrobenzene was carried out with a 1:3 ratio of benzene to nitric acid in a microwave batch reactor at 60 °C for 5 h. The resulting nitrobenzene liquid was analyzed using GC-MS to determine the selectivity of the catalyst. Likewise, the use of a microwave batch reactor was found to be appropriate and successful for the synthesis of nitrobenzene. The thermal energy produced by the microwave batch reactor was efficient enough to be used for the nitration reaction. Reactivity and selectivity tests demonstrated that 1 g of H2SO4/SiO2 could generate an average benzene conversion of 40.33 %.

In recent years, the marketing literature has given considerable attention to the concept of online consumer misbehaviour. However, this increased interest has resulted in a significant accumulation of knowledge, leading to fragmentation and confusion in the field. This situation has serious implications for both researchers and practitioners, as it impedes the development of a coherent and unified understanding of the field. To address this issue, this paper presents a systematic review aimed at consolidating and organizing the available research on online consumer misbehaviour. The paper provides a conceptualization and operationalization of the concept of OCM. Additionally, the paper identifies and discusses the existing theories used in the field of OCM research.

Previous research on green product innovation (GPI) has primarily focused on the performance of new product development, neglecting the critical, early fuzzy front-end (FFE) phase. Drawing upon the firm's resource-based view (RBV) and dynamic capabilities perspective, this study explores how co-production affects FFE outcomes (creative idea and product definition proficiency) of GPI and whether joint learning ambidexterity is a mediating mechanism in international buyer-supplier relationships. Additionally, we provide a contingency perspective by considering the moderating role of the innovation ecosystem on the relationship between co-production and joint learning ambidexterity. Finally, this study contributes to a theoretical understanding, analyzing co-production as a predictor, joint learning ambidexterity as a mediator, and innovation ecosystem as a moderator.

Studies regarding the relationship between purchases and happiness have consistently found an experiential advantage: people are happier when purchasing experiential products (e.g., vacations and concerts) than material products (e.g., clothes and electronics) (Caprariello & Reis, 2013; Carter & Gilovich, 2010, 2012; Pchelin & Howell, 2014; van Boven and Gilovich, 2003). This phenomenon (i.e., experiential advantage) may make marketing efforts of service firms or any companies selling experiences relatively more effective and productive in that consumers will derive a great amount of purchase happiness. On the other hand, the same phenomenon may indicate innate challenges and hurdles for firms selling products carrying materialistic features. Considering the material-experiential spectrum, approximately 50% of the industries are seeming faced with this issue. In this research, we propose a solution with which mainly material-focused products can loom more experiential, thereby benefiting from the experiential advantage. In other words, we investigate how material goods can be perceived as experiential and they can offer greater purchase satisfaction compared to when they remain as merely materialistic. Specifically, noting that reasons for experiential advantages are originated from social aspects of experiential goods (e.g., self-presentation to other people, conversational values, reputation-building, etc.), the current study shows that posting on social media can imbue social aspects, which is a key drive of the experiential advantage.

This research investigated how residential mobility affects consumers' trust in digital consumption environments (e.g., online shopping). Due to today's digitalization, consumers' trust in digital environments is treated as important. However, work has yet to be explored that the trust of digital environments can differ depending on residential mobility. This article highlights key findings from the relationship between residential mobility and trust in digital environments. Trust in digital environments may vary depending on residential mobility. As a result of the data analysis, the lower the residential mobility, the lower the trust in digital environments, while the higher the residential mobility, the higher the trust in digital environments.

Considering meat consumption's massive impact on climate change, environmental NGOs are increasingly campaigning to encourage consumers to reduce unsustainable meat consumption, i.e., to eat less and/or better meat. They usually use messages based on environmental appeals to do so. Yet, the effectiveness of such appeals in international campaigns may depend on countries as cultural beliefs influence food consumption behaviors. Therefore, in this research, we explore the effectiveness of such campaigns across 5 European countries, controlling for individual cultural orientations. Considering an environmental degradation appeal, we first show that countries have no influence on the campaign’s effectiveness, unlike specific individual cultural orientations, including masculinity and uncertainty avoidance. We replicate these results in the same 5 countries considering an alternative appeal, i.e., animal welfare. Recommendations to international NGOs managers result from these results.

Using a tablet (versus a mouse) when shopping online has been shown to increase a shopper’s overall preference. Three studies demonstrate that this effect is robust across various contexts. We hypothesize that consumers will like the products they explore on touch devices (e.g., tablets) because they can more easily imagine using the products (Shen et al., 2016). When given the opportunity to explore the items on the touch devices, even utilitarian products and that this effect will be robust across different contexts.

Due to the rise of global environmental awareness and concerns, many journal articles related to “fashion sustainability” have been disseminated over the last 20 years. According to Google Search Trends (2010-2021), the number of searches for “sustainable fashion,” “fashion clothing” and “fast fashion” has increased since 2016, particularly “sustainable fashion.” Despite a substantial amount of published papers, many research studies are fragmented and disconnected due to their specific research objectives, focuses, and approaches (Tian et al., 2018). A systematic literature review can identify key research themes, trends, and developmental patterns while also illuminating the complexity of the subjects. This study has three overarching objectives: (1) to provide a comprehensive report of scholarly articles published from 2010 to 2021 focusing on fashion sustainability research, (2) to identify research trends in fashion and sustainability, and (3) to identify significant sustainable and non-sustainable attributes in clothing selection, evaluation, and consumption processes.

The popularity of the Korean entertainment industry has been growing worldwide. Various forms of media, such as movies, TV series, music, radio and many more, have been used as a platform to launch and promote new products of many brands. For instance, Laneige – a Korean cosmetic company was successfully placed in the Korean drama – Descendants of the Sun. Previous studies have accounted for various factors in analysing product placement in movies, such as brand familiarity, brand fit, and movie genre. However, the effect of the emotional context of where the product is placed remains unclear. The purpose of the present research is to investigate whether the effectiveness of product placement is influenced by the emotions depicted in the scene, and whether the ethicality of the product matters.

Although influencers establish their reputation and gain popularity by demonstrating expertise toward a specific topic, there is a huge potential to extend their market by tapping into different topics. Specifically, by promoting different types of product categories. However, previous studies tend to have different predictions about the success of this practice. Such that, according to the match-up hypothesis, it is unlikely that the influencer can successfully promote different product categories. On the other hand, Stereotype Content Model (SCM) suggests that influencers might be perceived as competence that overgeneralized to other domains. By conducting a survey to 302 online consumers in Indonesia, this study aims to test two competing routes toward influencer’s success in promoting product categories other than their initial expertise within the fashion context. The findings of this study revealed the primacy of match-up hypotheses, even when the influencers are perceived as competent, it does not mean that consumers are willing to follow their recommendation if it is outside their expertise domain. Only when there is an influencer-product fit, consumers are willing to accept their recommendation. However, perceived competence of the influencers can promote acceptance to follow recommendation on different product categories only when it established trust on the influencer.

Digital entrepreneurship refers to the pursuit of business opportunities based on the utilisation of digital media and other information and communication technologies. The use of digital technologies provides an avenue of unleashing female entrepreneurs from the hierarchical and practice of obedience in a high cultural context. In this sense, the potential of digital entrepreneurship in promoting female entrepreneurship can be examined in terms of entrepreneurship as emancipation. Our research contributes to the women entrepreneurship literature on the use of digital technologies in the context of a very hostile environment such as in the case of Yemeni civil war. A semi-structured interview format will be used to gather information on a common set of questions focusing on how digital technology enabled the entrepreneurial activities. The researchers will adopt a qualitative interpretive methodology. This approach focuses on the participants’ own reflections on their experiences.

The growth of OTT internet and mobile video streaming services is a major development in consumption of global media sport. The online streaming of sporting events has become the important way of copyrights holders to engage sport fans, especially young fans. The most popular live streaming platforms in South Korea, such as NAVER and Africa TV are intervening in coverage rights markets and changing how live sport is experienced and shared across television, computer, tablet and smartphone screens. At the FIFA World Cup Qatar 2022, NAVER's live streaming service reached 121,173,945 cumulative viewers in 64 matches, including the opening ceremony and the final between France and Argentina. Based on suspense theory, this study aimed to examine the factors that influence sport fans’ watching intention to stream online sport. The current study collected the number of cumulative viewers of live streaming from NAVER and Africa TV, for the matches broadcasted across the KBS, MBC, and SBS, a total of 64 matches in the FIFA World Cup Qatar 2022. The results suggest that a measure of the unfolding nature of suspense is a stronger predictor of watching intention than those used previously. The additional measures of suspense that take into account the unfolding events of the contest will be stronger predictors of watching intention than either disposition toward the winning team or closeness of final score.

This study empirically verified the endorsement effect of a restaurant platform as a reliable third-party organization on changes in customers’ attitudes toward restaurants by measuring big data-based consumption values using customers’ reviews and applying difference-in-differences. The results indicated that endorsement effects are effective when specific cues are provided and under unusual circumstances such as the pandemic.

Mental distress has been consistently reported to be highly prevalent after collective traumas, alongside physical and personal damages. When left untreated, these will worsen survivors’ ability to function. Research also points to unmet needs, related to job security and a sense of belonging. Our study aims to identify a clustered-dimensional approach to people’s experiences after a massive urban violence apart from traditional categorical psychopathological assessments. This cross-sectional internet-based study included 1305 Lebanese adults, 4 months after the apocalyptic Beirut Port explosion. Emotions, attitudes and needs were assessed using iCode software, measuring explicit answers and implicit reaction time. First and foremost, explicit responses revealed alarming levels of distress (75-80%). Latent class analysis further differentiated three groups on seven different dimensions derived from principal component analysis. People who experienced the most intense emotional distress and intrusive thoughts had higher country dissatisfaction and job worries. Faith and community resilience buffered the negative emotionality of those affected in spite of avoidance and intrusion. The last group was less distressed by the trauma with a marked sense of community and an overall reduced country and job dissatisfactions. These findings suggest that integrating implicit responses helps cluster people’s experiences after a collective trauma above and beyond single demographic criteria as vulnerability to mass violence is quite variable within seemingly homogenous samples. They also provide insight onto hard-wired attitudes and needs post-trauma. It mostly taps into multi-factorial individual vulnerabilities and protective factors to better refine targeted interventions for at-risk subpopulation outreach and foster resilience in unstable environments.

Consumer studies on millennials have focused on shopper behavioural differences with their old baby boomer generation. A significant distinction between these two groups have been their relationship and interaction with technology across all facets of life, including shopping. Millennials are generally regarded as early adopters of digital technology and its use in daily activities, hence their reference to digital natives. Compared to the baby boomers, who are late adopters and are called digital immigrants. Africa's millennials constitute at least 30% of Africa's population, making them a key attraction for marketers, yet their interests are often treated as a homogenous segment similar to global millennials from advanced economies.