Drawing on Pierre Bourdieu's field theory, this study investigates the Qingguo Lane historical and cultural district in Changzhou City, analyzing the evolutionary mechanisms of cultural capital reproduction and social space reconstruction. The research finds that the local government, leveraging institutional cultural capital and symbolic power, selectively codifies historical narratives—such as the official discourse of “the first lane of Jiangnan celebrities”—to dominate the construction of a new cultural field. Developers, in turn, capitalize on economic resources to drive spatial reproduction, converting cultural capital into economic capital and shaping a consumer-oriented field characterized by an “elegant gathering and slow-living” lifestyle. Meanwhile, indigenous residents face displacement, loss of social capital, and deprivation of cultural interpretive rights amid the dynamics of capital. The renewal process not only transforms the material space but also reconstructs social relations through a closed-loop conversion between cultural and economic capital, presenting a dynamic logic of “institutional cultural capital dominance—economic capital proliferation—social capital dissolution.” The study underscores the need for future culture-oriented urban renewal to prioritize the sustainable reproduction of cultural capital and the inclusive development of social space, in order to balance heritage conservation with community rights.

Salt, as a commodity, holds significant importance in national economy and people’s livelihood, From ancient times to the present, the state has commonly regulated this specific substance, with salt tax revenue being one of the most important sources of national fiscal income.Those ,engaged in the salt trade are known as “salt merchants”. However, during the state monopoly on salt and iron, the state controlled all production and sales of salt, so true “salt merchants” did not exist.The term “salt merchant” first appeared during the Tang Xuanzong period with the reforms of Liu Yan, the Salt and Iron Commissioner of Yangzhou,Subsequently, through the Song, Ming, and Qing dynasties, they became representative of the wealthiest groups,even Emperor Qianlong of the Qing dynasty remarked, “The wealth of the salt merchants is immense, surpassing even mine!” The Qing dynasty novel “The Scholars” and the notes “Yangzhou Boat Records” record also described many scenes about the rich salt merchants. During their wealth accumulation process, salt merchants became synonymous with terms like “cunning”, “greedy”, “reeking of money”, and “profit-driven”, which have solidified our perception of their image. During their wealth accumulation process, salt merchants became synonymous with terms like “cunning”, “greedy”, “reeking of money”, and “profit-driven”, which have solidified our perception of their image.For a long time, according to the traditional Chinese social hierarchy of “scholars, farmers, artisans, and merchants”, salt merchants did not have a high social status. Therefore, they used their wealth to improve their social standing. This is why they actively participated in national and local affairs, and their active involvement positively influenced local political, economic, and cultural development. As a group that operated in regions beyond the reach of central authority, who exactly were they? Currently, scholarly research on salt merchants mainly focuses on the Jiangnan region in the lower Yangtze River, a prosperous area where salt merchants exhibit more common characteristics for study.This article studies the salt merchants of Zigong in the late Qing period, analyzing their historical image and characteristics from both common and individual perspectives, in order to provide readers with a reinterpretation of this group.

To reveal the mechanism of the effect of the saliency and content fit of implantable advertising of time-honored brands in Liaoning Province on consumer purchase intention, a three relationship model was constructed based on the S-O-R theory and empirically tested. Research has shown that both the saliency and content fit of implantable advertising have a significant positive impact on consumer purchase intention, and perceived value plays a significant role in the saliency of implantable advertising; There is a significant mediating effect between content fit and consumer purchase intention. This study reveals the complex mechanism of the impact of the saliency and content fit of implantable advertising on consumer purchase intention of time-honored brands in Liaoning Province, providing theoretical support for improving the promotional effect of time-honored brands.