As a result of the execution of the import liberalization and local autonomy with WTO system launching, centralized rural extension service converted to localized rural extension service. This advent of globalization and localization era affects our over all agricultural condition, moreover the duty and role of rural extension organization which take complete of rural extension, is compelled to diversified and specified technology. In this study, first we will investigate the change of agricultural, rural community, and local rural extension service in globalization and localization era. Second we will analyze the confronted problems of local rural extension service. With this study's outcome for basis, we will present new role and direction of local rural extension service which can contribute to local agricultural development.

Apple is most favorable fruit in Korea, and apple farmland has been increased before and after the agreements of Uruguay Round and apple is considered as one of strategic agricultural goods. Especially expansion of apple farmland is concentrated in Kyungpook region because of the suitable climate and its market share is about 70 percents in 1992. But in tree age of apple, although newly and replanting area is increasing, the rate of old orchards is higher than that of other regions. In varieties of apple, it is concentrated in Fuji and is forecasted to increase in the future. The amount of apple production of Kyungpook region is 480 thousand tons, that is concentrated in Wui-sung, Young-ju and An-dong. The quantity of apple production per 10a. is 1,315kg, that is low level compared with that of America and Japan, and the gap of technology among farmers is heavily. The difficulties of apple farming in Kyungpook region are summarized as follows. first, the lack of mechanization and facilities due to the small scale of farmland, second, lack of rural labor force, third, concentration on Fuji apple varieties, fourth, low productivity of apple farming.

The purposes of this study are to examine the structural differences between the agriculture of Korea and Japan, to clarify the characteristics of Korean agriculture and to determine the extent of development of agriculture in Korea as compared to Japan, In order to do this, the existing literature research reports and secondary data of both countries were used. The main findings are as follows : 1) The percentages of upland fields have inclined to increase in Japan, while those of paddy fields have increased in Korea. However, the size of cultivated land per farm is about the same. 2) The percentage of part-time household was 85% in Japan, against 22% in Korea. 3) Farm household income was more than non-farm household income in Japan, wherease : 92% was non-farm household income in Korea. 4) The farm mechanization is more advanced in Japan than Korea. In conclusion, Korea legs behind Japan in the following areas: (1) Farm mechanization (2) the structure of food consumption ; (3) industrialization and urbanization in Korea progressed more rapidly as compared with Japan ; (4) industry became overconcentrated in the Seoul metropolitan area.

본 연구에서는 국산 포도주의 생산을 위해서 소비자들이포도주의 어떤 속성을 소비자들이 선호하는가를 파악하고 이를 토대로 포도주 개발방향을 설정하기 위한 목적으로 조사를 설계하여 분석하였다. 주요 분석방법은 선택형 실험을 이용하였다. 분석결과, 국산포도주보다 수입포도주를 더 선호한다는 응답자가 127명(44.4%)인 것으로 나타남에 따라 소비자의 선호에 부합하는 개선된 국산포도주의 생산이 시급한 것으로 판단된다. 한편, 포도주 속성별 중요도에서는 맛

본 연구에서는 소비자의 포도주 속성별 선호분석 및 가격 민감성 분석을 실시하였다. 자료는 대구지역 200명의 소비자들을 대상으로 포도주 시음회 및 설문조사를 통해 수집하였다. 세 종류의 국내산 포도주에 대한 만족도, 재구매 의사 및 타인 추천 의사는 모두 아이스와인(Vin Coree)이 가장 높은 것으로 나타났다. 속성별 만족도는 적포도주 (Royal Campbell)와 백포도주(Vin Coree)의 경우 색깔에 대한 만족도가, 아이스와인(Vin

Apple is most favorable fruit in Korea, and apple farmland has been increased before and after the agreements of Uruguay Round and apple is considered as one of strategic agricultural products. Especially expansion of apple farmland is concentrated in Kyungpook region because of the suitable climate and its market share is about 70 percents in 1992. The marketing channels of apples of Kyungpook region are widely classified by merchant, agricultural or horticultural co-op and large scale farmer's. Among them market share of merchant's occupy over 65 percent. In marketing margins, commercial profit is higher than cost in total marketing margins and, assembler and retailer's margin is not less than wholesaler's. The fluctuation of the price of apple is high in year. The marketing problems of apples are several, first, complex marketing channels, secondly, the high percentage of market share by growing district assembler, thirdly, low rate of package and quality standardization, finally, concentration of shipment of apple because of the shortage of apple processing, storage and marketing facilities, of newly produced apples. In conclusion, to increase apple grower's income with the stabilization of supply and quality upgrade, the improvement measures of marketing system are as follows, first, government level's support in marketing facilities and mechanism, secondly, the increment of supply by grower's cooperatives, thirdly, the establishment of a serious of marketing system to increase the efficiency, fourthly, the establishment of cold-chain system and quality standardization of apple, finally, production of various kinds of apple processing goods.