The purpose of this study was to identify images of saleswomen by uniform and body type and to determine if the images have an effect on customer satisfaction and revisiting intention. This study was conducted between February 10th and February 23rd 2015, using a questionnaire to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A 2×2 (body type×clothes) factorial experimental design was used. Frequency, factor, and reliability analysis, analysis of variance, one-way ANOVA, Tukey test, and multiple regression analysis methods were used to analyze data. The study results were as follows: First, images of saleswomen with different uniform and body types were classified based on the following three factors: professionalism, kindness and attractiveness. Second, the saleswomen's uniforms had significant impact on perceived attractiveness, with women who wore skirt suits being identified as more attractive than women with pant suits. The saleswomen's body types had significant effect on professionalism, kindness and attractiveness. Women with average body types were perceived positively in terms of professionalism and attractiveness, whilst women with large body types were perceived positively in terms of kindness. Third, the combination of uniform and body type had a significant effect on perceived professionalism. Women with average body types wearing pant suits were perceived to have high degree of professionalism and women with large body types wearing skirt suits were evaluated to have high professionalism. Fourth, the images described as attractive and kind for both uniform and body type had a positive influences on customer satisfaction and revisiting intention.

The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

The purpose of this study was to find discover the effects of self-efficacy and self-esteem on the appearance management behavior of female college students. As for the study method, questionnaire survey sheets on general traits like age, grade year, major and management cost, sense of self-efficacy, self-esteem, and appearance management behavior were distributed to female college students. The responses were measured based on a 5-points Likert scale. The results of this study are as follow: One’s sense of social self-efficacy and self-esteem were both found to affect appearance management behavior significantly. In other words, the greater one’s sense of social self-efficacy, which represents one's sense of confidence in inter-personal relations, the greater one’s appearance management behaviors to enhance her own value. Furthermore, the greater one’s self-esteem(the way one feels positively about oneself), the greater one’s appearance management behaviors. As a result, it can be judged that the more an individual wants to act more capable in different contexts, the more she tries to make up for her own disadvantage. To highlight her own advantages for the sake of greater positive social activities and inter-personal relation, the more she takes to improve her image through appearance management behaviors. It is anticipated that such an examination of appearance management behavior, sense of self-efficacy and self-esteem among female college students will serve as useful data for appearance-related industries by enabling them to properly under stand their clientele’s psychological traits.

The purpose of this study was to compare and analyze two original forms of slacks for thesis to extract outward appearance of design original form applying design measures of the above through diverse research methods. The results of this study are as follow: In original form F, the original form of slacks sloper suitable to elderly women 65～69 years old was W/4+3.5+0.5cm in the front/back circumference of waist, H/4cm in the front/back circumference of hip, (H/4+1+3.8)/2cm in the position of centerline, 19cm in actual measurement value of hip length, 25cm in actual measurement value of crotch depth, (knee crotch circumference～bottom line)/2+10cm and 90 (side waist dot～ lateral malleolus length)cm in actual measurement. front dart position was 1/3 and 2/3 of front waist centerline and back dart position was 1/3 and 2/3 of back waist circumference. It was suggested that front dart quantity (length) was 3.5(11)cm, back dart quantity 3.4 (10.2)cm, side waist up quantity 0.7cm, back down quantity 1.5cm, front crotch width (H/4+1)/4-1cm, back crotch width (H/4+1)/4+4, front knee width 21.8cm, back knee width 24.4cm, front pant leg 20.8cm, and back pant leg 23.4cm.

The purpose of this study is to suggest a designing method with excellent body suitability by analyzing clothingwearing porosity, comparing and analyzing patterns, and evaluating outer appearances by designing a prototype of study applied with design measurements for categories that have influence on the outer appearance of clothing through diverse research methods, by comparing and analyzing bunka and new bunka style basic pattern, which are proportional basic patterns most frequently used in schools for educational use to design bodice pattern for elderly women in their late 60s. As for the process of this study, the first stage selected study subjects, measured bodies. The second stage compared patterns of bunka and new bunka style basic pattern and evaluated outer appearances that deduced important pattern designing categories to design upper-torso bodice pattern of elderly women. The results of this study are as following ; As a result of comparing and analyzing bunka and new bunka style basic pattern, overall evaluation of outer appearance was excellent for new bunka style basic pattern, and bunka basic pattern received better reviews for the width and depth of front neck. In terms of waist circumference, waist front length, bust point location and bust point-bust point, bunka and new bunka style basic patterns showed a significant difference. new bunka style basic pattern had 4.5cm larger front armhole depth than bunka basic pattern, so it was evaluated to have more appropriate front armhole length, bust point location, and bust point-bust point. Through observation for primary excellent categories and precedent studies, 7 categories of front neck width, front neck depth, front interscye, back neck width, back neck depth, back interscye, and back armhole depth were deduced to have relations to the extra room around arm holes and waist that affect pattern designing method and porosity and evaluations of outer appearance.

The purpose of this study was to compare torso pattern made by draping and flat pattern method in terms of the size of breast. The size of this study was classified as 75A and 75D according to the size of breast. Each torso pattern by the combination of the size and pattern method was compared and analyzed. In order to test the fit of the draping and flat pattern that was developed according to the size of breast, the outer appearance was evaluated. The results of the study were as follows: First, The most striking size difference was difference between the front and the back on bust line level, which decides on position of the side seam in comparison of size between draping and flat pattern of 75A and 75D. In the flat pattern, the difference between the front and the back in the size of breast was consistent regardless of a change in the size of breast. However, in the draping, the bigger breast led to the bigger difference between the front and the back on bustline level. Second, the flat pattern in 75D was evaluated to be the worst in 27 items among total 46 items for the evaluation of outer appearance in the draping and flat pattern of 75A and 75D. Third, regardless of size, the draping was evaluated to be more suitable in the areas related to neck, arm hole, and waist dart than the flat pattern. These results are suggesting that the draping is a method of reflecting characteristic of the body type more accurately than the flat pattern, and that the draping is a more suitable method than the flat pattern for the design of clothing pattern of the body type with big breast like 75D.

This study is to present a female high school summer blouse with high movement functionality and satisfying appearance. For the experimental research 6 subjects with closest average body shapes and their body surface was measured at beginning and after selecting a representative movement the tested uniform was worn and the appearance and movement functionality was evaluated. The results of this research are as follows. In the research with the aims to improve the sleeve designed the height in 3 types as A.H/4+3, A.H/4+2, A.H/4+1 and their evaluation showed that in the order of best appearance was A.H/4+2, A.H/4+1, A.H/4+3. In the order of best comfort was A.H/4+2, A.H/4+3, A.H/4+1 and the best order for movement functionality was A.H/4+1, A.H/4+2, A.H/4+3. Additional height types designed produced from elastic materials were A.H/4+3, A.H/4+2, A.H/4+1 and the resulting order of appearance was A.H/4+3, A.H/4+2, A.H/4+1, order of comfort was A.H/4+3, A.H/4+2, A.H/4+1 and the order of movement functionality was A.H/4+1, A.H/4+2, A.H/4+3. Integrating these results shows that in using the same concurrent materials, the experiment pattern of setting the sleeve height as A.H/4+2 was the best while in using elastic materials, the experiment pattern of setting the sleeve height as A.H/4+3 was the best.

This study is to present a female high school summer blouse with high movement functionality and satisfying appearance, surveyed the students for their understanding of summer blouse. Experimental study’s research method was questionnaire survey. By using questionnaires, the satisfaction and comfort of each region of the current worn summer blouse was analyzed. The results of this research are as follows. After surveying 371 high school students in the Daejeon region on the currently worn summer blouse comfort levels, 48.4% showed dissatisfaction about the width of the sleeves and the armpits and over 93% wanted the use of elastic materials as an alternative. After investigating the summer blouses’ mending state, 41% of students that mending their clothes chose the alternation of reducing the overall silhouette of the blouse in all areas. This reflects the female high school students’ mentality that thin body shape is the ideal.