The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

본 연구에서는 LRB 받침을 갖는 플레이트 거더교를 해석 대상 교량으로 하고 편구배별 곡선반경과 사각을 해석변수로 하여 교량 받침의 반력에 미치는 영향을 평가하고자 하였다. 지진파로는 El-Centro 지진 기록과 인공지진파를 각각 교축방향과 교축직각방향으로 적용 하고 3D 해석을 수행하였다. 해석결과, 곡선교 내측과 예각부에서 부반력이 발생될 가능성이 높은 위치로 나타났으며, 또한, 교축 직각방향으 로 지진이 작용하였을 때가 또한 가능성이 높은 조건으로 해석되었다. 그 이외에도 직선교보다는 곡선교이면서 곡률반경이 작고 사각이 작을 수록 부반력의 발생 가능성이 높은 것으로 나타났다. 따라서 교량의 부반력 발생여부는 지진파의 종류 및 교량의 편구배, 곡선반경, 사각 등을 종합적으로 고려하여 검토하여야 할 것으로 판단된다.

To evaluate the possibility of negative reaction at seismic isolation bearings subject to seismic load, seismic records of El-Centro and artificial earthquake wave were applied to a single-plate girder bridge with various analytical parameters of curvature radii and skew angles. It is found that seismic analysis using those parameters should be carried out to prevent negative reaction at support.

This study addresses to evaluate the reaction of bridge support in associate with analytical parameters of skew angle and radius of curvature in curved bridge, which results in the finding of weakest point in dynamic analysis. It was found from the analysis that reaction at the support of acute angle area located at inner side of curved bridge has the lowest value which means the possibility of negative reaction when seismic load happens.