This study aims to analyze the causality of placeness cognition which includes the place satisfaction, place attachment, place function, and behavioral intention of those who visit Suseong amusement park. A questionnaire survey was administered to 255 individuals who visited in Suseong amusement park. To conduct the analysis, six hypotheses were formulated and tested. While two hypotheses were statistically rejected, four hypotheses were accepted. First, place satisfaction was found to have a positive effect on place function (β=.577, p<0.001). Second, place attachment had a positive effect on behavioral intention (β=.450, p<0.001). Third, place function had a positive effect on behavioral intention (β=.247, p<0.05). Fourth, place function was found to have a positive effect on place attachment (β=.637, p<0.001). Unlike most existing research which has indicated that place satisfaction has a direct effect on behavioral intention this study suggests a that double mediating effect through place function and place attachment between place satisfaction and behavioral intention. In addition to increasing satisfaction through the environment of the Suseong Amusement Park, it is also necessary to improve the function of the place to ensure repeated visits from visitors.

This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails ‘Cherry Road’ in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: ‘harmonious’ (β=.214), ‘night lighting facility’ (β=.173), ‘landscape beauty’ (β=.208), ‘lawn care’ (β=.154), and ‘walking trails’ (β=.123). The mean scores of image variables were highest for ‘beautiful’ (5.81), ‘bright’ (5.67), and ‘open’ (5.64). The lowest scores was for ‘quiet’ (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: ‘bright’ (β=.397), ‘refreshing’ (β =.211), ‘cool’ (β=.219), ‘clean’ (β=.182), and ‘natural’ (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

This study is to analyze the spatial structure and POE of Jungja(pavilion) shelter for rural village regeneration. 14 Jungja shelter space at rural villages in Gyungbuk province, were investigated. An interview questionnaire was conducted for total 139 residents as POE. The use behavior and satisfaction for Jungja shelter space, were investigated. The statistical analysis were mean of satisfactions, reliability, factor analysis, and multiple regression analysis. The results and discussions can be objective data for rural village regeneration. In satisfaction level, ‘Continuous use intention’(3.99), ‘Well-suited approach’(3.87), and ‘Helpful in resident living’(3.84) were shown to be high points of agreement in 5 point Likert type scale. But, the mean points were low as 2.01 in ‘Surrounding landscape’, ‘Creation of green areas’(3.22), and ‘Traffic safety’(3.22), respectively. Within use satisfaction, 5 factors were categorized, ‘Use’, ‘Safety’, ‘Facility’, ‘Management’ and ‘Users’. By the result of multiple regression analysis, variables of ‘Continuous use’, ‘Convenient location’, and ‘Image improvement’, were shown to be main affecting variables to overall satisfaction. Furthermore, in spatial structure analysis, 4 types were categorized with the aspect of landform, roads, and location in village. The levels of satisfaction were shown to be high in village type of semi-open, road type of circular, and location type of center/back. Conclusively, these findings could be utilized as basic data and useful tool of space-structural satisfaction analytic method, and for each stage of planning/design and remodeling for rural village regeneration.

This study is to analyze the preference of experiential activities and behavioral intention on rural tourism, with special focus on parents group of elementary students. The result can be utilized as basic data for demanding aspect of rural experiencing tourism. Two-step questionnaire survey was conducted, during May to July, 2915. Sample group was selected at 4 elementary school in Daegu city. 347 valid responses were analyzed with SPSS. Major results are as follows. Firstly, suggested model for 23 experiential activities in 7 types, were verified as valid by verifying factor analysis. Factor 1 was verified and named as ‘Rual Life Experience’, Factor 2 was verified and named as ‘Health/Healing Experience’, Factor 3, as ‘Agricultural Product Experience’, Factor 4, as ‘Eco-Cultural Experience’, Factor 5, as ‘Leisure/Sports Experience’, Factor 6, as ‘Traditional Wellbeing Food Experience’, and Factor 7, as ‘Traditional Culture Experience’. All 7 factors explained 75.39% of total variance. Secondly, mean score of preference by each activity showed high in ‘Health-care experience’, ‘Traditional food experience’ and comparatively low in ’Collecting experience’, ‘Agricultural experience’. Thirdly, all 7 types(factors) of experience showed significant affecting relation to satisfaction, intention to participation and recommendation. Specially, ‘Eco-Cultural Experience’ and ‘Rural Life Experience’ showed high affecting relation. This could be the characteristics of parents group of elementary students.

This study deals with rural village development project of Gasangri, Yeongcheon city area, based on the use of the cultural factors and strengthening them in study area. Unlike other cases of today's Korean rural village development projects, this plan keenly concerns not only for tourists but also for the village people. Since culture means the quality of life also, this project especially deals with 'community', 'well-being', and 'convenience' for the inhabitants. On the other hand, it attempts to connect with "Cyan Museum", which is the first grade art gallery remodelled from closed school, to make village of culturally abundant atmosphere. In result, seven sub-projects of the expansion of basic living foundation, and two improvement of landscape in area have planned. Among stereotype of rural development projects and similar programs of tourism, the project makes difference on targeting for the meaning and resource of place culture.

This article deals with rural village development project of Namsunghyun 'Gamggot(persimmon flower)' area, based on local tourism resources. For more efficient use of local tourism resources, questionnaire surveys for local residents and visitors were conducted. On the base of the results, the vision and objectives were established. And each items of project by division were also considered by the results of such surveys. Finally, priority scores of each items of project, based on importances and weighted value, were derived for more efficient propulsion of project and to construct sustainable rural community.

The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

The purpose of this study is to investigate city residents' attitudes and cognition of Daegu City toward Green Tourism. A Questionnaire survey was conducted in september, 2006. The sum of 515 copies was analyzed. City residents recognized the problems of leisure activities as 'burden of expense', 'lack of program diversity' and the advantages of this as 'withdrawal of stress and increase of vitality', 'promotion of health for themselves and their family'. Among theme experiential activities, they preferred 'health/leports experience' 'traditional food experience', 'traditional culture experience', 'nature-ecological experience', respectively. By the result of cross-table analysis, there are many differences between groups by gender & age. Therefore, further development of specific experiencing activity programs and marketing techniques, are required.

Recently, Environmentally friendliness and sustainability become the main concern of rural tourism. Green-tourism is the emerging and best alternative tourism development. This paper deals with the present state of experiencing villages for green-tourism in rural areas. Several internet portal sites for rural tourism were reviewed and analyzed. Totally, 863 village are designated for experiencing villages by several portal sites. There are 281 information oriented villages, 208 farm-stay villages, 122 green experiencing villages, 93 mountain villages, 93 fishing villages. Some villages were designated duplicately for each projects. In 'Green-tour' site, the distribution of experiencing villages by region were, 49 for Gangwon, 43 for Gyungbuk, 41 for Jeonnam, respectively. The types of experiencing villages were, green experiencing village, traditional theme village, mountain village, fishing village, information-oriented village, etc. Themes of experiencing activities were 6 types, experiencing agricultural life, fishing life, traditional foods, traditional culture, ecological nature, and health/leisure sports. The kinds of experiencing activities were abundant by agricultural life, traditional culture. Otherwise, fishing life experiencing activities were dull. Also, development of ecological nature experiencing programs are suggested.

Recently, Environmentally friendliness and sustainability become the main concern of residential area planning. This paper deals with the estimation indicator system for environmentally friendliness of residential areas. An interview survey was carried out for resident groups by the type of housing. 'Environmentally friendly residential site' is defined as "A site of sustainable development with low undesirable impact on environment, friendliness to natural environments such as green areas and waters, and amenity, health & hygiene of residents". Totally, nineteen individual indicators, six categories and three principles(Low Impact, High Contact, Amenity & Health) were proposed as estimation indicator system. Residents showed high importance on principle of 'amenity & health'. Individual indicators such as 'garbage segregated collection', 'secure green areas' and 'cleanness of water and air' showed high weighting value by each principles. Satisfaction level of residents for individual indicators, such as 'garbage segregated collection', 'common gardens', and 'cleanness of residential areas', were comparatively high. By the result of factor analysis, the proposed model for indicator system was valid.

As a supplier of ecotourism, local people are vital for its successful development of ecotourism in Less Favored Mountainous Area(LFMA). A survey was carried on to investigate the residents' attitudes toward ecotourism development. In addition, an Importance-Performance Analysis(IPA) of resources for ecotourism was carried out. Major results are: First, cognition of residents fur environmentally friendly approach in tourism development, was very high (76.1 %). And appreciations of residents towards ecotourism were also high(more than 50%), Recently, the understanding of ecotourism is highly increasing. Second, ecotourism development was highly accepted(63%) as a desirable tourism development. And 65% of respondents showed willingness of participation to ecotourism development. Third, valleys were cognized as major ecotourism resources, and as a result of IPA, (unique) plant community, eco-villages, and habitats of wildlifes were in the category of 'Concentrate Here'.

This study was conducted to develop the questionnaire for the measurement of environmental attitudes and test its reliability and validity. Development and validation of the 46 survey items that measure environmental attitudes were described. The total of 3 surveys were conducted and the total of 510 persons including diverse sample groups were questionnaired. The SAS PC+ package program was used in both the reliability analysis and the validity analysis of surveyed data. Results revealed the very high reliability and the high validity of the questionnaire. The reliability of the finalized questionnaire was increased to the level of Cronbach-α 0.92 after the repeated reliability analyses and revisions of the firstly and secondly designed questionnaires. The validity of our questionnaire was sufficiently affirmed through the use and application of factor analysis and known-groups technique.

Recently, new concept and paradigm of 'Environmentally-Friendliness' is taking a growing interest in environmental planning and design. This study is to establish the evaluation model for environmentally-friendliness of 'Tourism Farms' in rural areas by LISREL structural equation model. A questionnaire survey was conducted for deputy manager group and expert group. As the Result of LISREL structural equation model, the environmentally-friendliness of tourism farms is composed of three categories. First, conservation of global environment (Low Impact), second, friendliness to surrounding nature(High Contact), and third, environmental health and amenities (Health & Amenity). Five indicators, such as (1)saving of energy and water resource, (2)reduction and reuse of garbage, (3)natural purification of sewage disposal, (4)utilization of natural energy, (5)campaign and education programs of environmentally-friendliness, were affecting the first category, i.e., conservation of global environment(Low Impact). Friendliness to surrounding nature (High Contact) is affected by 3 indicators, (1)contact to nature and diverse green areas, (2)water intimate & contact areas, (3)natural ecology observation by biotope. Finally, the dimension of environmental health and amenity is affected by 3 indicators, (1)nature affinity by farming experience, (2)environmental-friendliness of soil & crops by organic farming, (3) campaign and education programs of environmentally-friendliness. Total coefficient of determination of the structural equation model by LISREL was 0.897, which showed high explanatory power.