This study was conducted to suggest policy implications of providing public function of organic farming. Define the difficulties of rice farmers to provide public utility of organic farming. We estimated the amount of the farmers would like to receive for the practice of organic agriculture using choice experiment methods. By evaluating individual economic values through WTA estimates, its meaningful to grasp farmers preference for organic farming practice and conversion. These results could be used as useful data for future organic agriculture policy. For the expansion of organic farming, it is required to evaluate correct and accurate economic value and reflect this in policy.

The objective of this paper is to apply choice experiment methods to estimate non-market value of organic farming and its policy implication. A preliminary survey shows that the attributes of organic farming are reduce environmental pollution, bio-diversity improvements, cultural diversity improvements and maintain local community, reduce green-house gas emissions, energy saving, landscape improvements and tax for organic farming improvement policy. Questionnaire was eight different choice sets presented to each respondent. Implicit values of the attributive levels of organic farming have been calculated into tax money costs per house. This paper compared the six feasible scenarios in terms of willingness to pay per year. This study is expected to contribute to government’s organic farming policies and quantitative information related to practice of organic farming.