해안지역은 육지와 물이 상호작용하는 독특한 특징이 있어 사람들이 자연환경을 육체적 및 정신적으로 향유하고 체험하도록 유도하며, 이는 문화생태계서비스(이하 문화서비스)를 형성한다. 문화서비스가 가장 많이 이루어지는 해안지역은 해수욕장이다. 본 연구 의 목적은 1) 해수욕장에서 얻는 문화서비스의 경제적 가치를 추정하고, 2) 편익이전법을 이용하여 가치를 전국 해수욕장으로 확장하는 것이다. 선행연구를 심층적으로 검토하여 문화서비스를 관광·휴양, 경관·심미, 교육, 유산, 영감 등 다섯 가지 범주로 나누었다. 관광·휴양, 경관·심미, 교육 서비스는 선택실험법을 통해 가치를 추정하였다. 선택실험법의 속성은 보전기금, 쓰레기, 수질, 바다 경관, 주변지역 경 관, 생물종다양성이며 11곳의 해수욕장 방문자를 대상으로 한 온라인 설문조사를 통해 자료를 수집하였다. 유산과 영감 서비스는 지출액 을 묻는 시장재화법으로 가치를 평가하였다. 도출한 가치는 전국의 257개 해수욕장으로 편익이전하여 평가하였다. 연구결과는 해수욕장 에 대한 연안침식과 개발에 따른 복원, 공공투자 여부와 투자 규모에 대한 정책 결정을 위한 근거로 활용될 수 있을 것이다.

For the sustainable use of fishery resources as common resources and the mitigation of conflicts with commercial fishermen, it is essential to understand recreational anglers’ participation process of environmentally responsible behaviors (ERB). This study intends to show that the effects of recreation specialization on environmentally responsible behaviors can be weakened due to the characteristics of anglers, who prefer to possess caught fish. Two different research models were tested with two data sets independently collected. The data were analyzed with structural equation modeling. The results show that consumptive orientation, which measures a degree of catching and owning fish, and fishing-specific ERBs negatively affect the relationships between recreation specialization and general ERBs as mediation variables. Implications are further discussed that regulation policies and education programs are needed to change anglers’ consumptive orientation and catch-related fishing behaviors.

The purpose of this study was to conduct a comparative study between Korea and the United States to examine anglers’ motivations, consumptive orientation, and the relationship between these two concepts. The following two research questions were explored: (1) whether there are significant differences in anglers’ motivations and consumptive orientation between Korea and the United States; and (2) what differences exist in the effects of anglers’ motivations on consumptive orientation between these two countries. The main research results are as follows. First, Korean anglers showed a higher level of consumptive orientation than American anglers. Second, a positive relationship between activity-general motivation and consumptive orientation was reported for Korean anglers while the relationship was opposite for American anglers. Study results imply that national angler surveys as well as public education and outreach programs are necessary to help anglers engage in sustainable fishing behaviors for effective fishery resources management.

The purpose of this study was to estimate the economic values of whale watching. The data used in this study were collected with 1,599 coastal tourists and the questionnaire included contingent valuation method questions. The results show that coastal tourists obtained the benefits of about KRW 15,970 from whale watching. Further analyses were conducted to check the differences of willingness to pay for whale watching based on the three variables as follows: previous experience of whale watching and participation intention in whale watching tourism, and previous experience of cruise trips. The results indicate that the respondents, who already participated or intended to participate in this type of tourism activity, were willing to pay higher than those, who did not participated or had no intention of participation, respectively. These results imply that whale watching could be a feasible alternative to the direct consumption of whale meat. Based on the study results, we provide policy and management-related implications for whale watching programs.

Recreation specialization and consumptive orientation are two important constructs to understand anglers’ attitudes and behaviors. Although theoretical explanations and previous studies in different countries addressed the relationships between the two constructs, limited support has been provided in a context of anglers in Korea. This study developed a conceptual model explaining the causal relationships between recreation specialization, anglers’ preferences (activity-specific and activity-general) and consumptive orientation. An on-site survey was conducted to anglers in the city of Busan and Gyeongnam province in 2018. A total of 614 data were analyzed using Structural Equation Modeling The study results showed that recreation specialization positively and indirectly influenced consumptive orientation via anglers’ activity-specific and activity-general preferences. Theoretical and practical implications are further discussed.

The study intends to examine the effects of the fishing license system on fisheries resources in order to reduce the adverse effects of recreational fishing, such as fishery resource reduction and environmental pollution. In doing so, the research question of the study is to determine what factors influence anglers’ willingness to support fishing licenses. Based on the extended theory of planned behavior, we further included explanatory variables such as recreation specialization and motivations besides anglers’attitudes, norms and self-efficacy towards the environment and proposed six research hypotheses. The data were collected through on-site and online surveys in Gwangju and Cheonnam province and a total of 337 effective questionnaires were collected for data analysis. Three different binary logit models were employed with the dependent variable of anglers’willingness to support fishing licenses to assess the effects of explanatory variables. Study results show that social norms, the level of recreation specialization, motivation factors related to environmental experiences positively affected anglers’willingness to support fishing licenses. However, anglers’consumptive orientation attitudes such as catching big fish, motivation factors related to activity general experience preferences and previous fishing experience had negative effects on the dependent variables. Study results indicate that public outreach and education programs are essential to successfully introduce the fishing license system. Managerial and policy-related implications are further discussed to make recreational fishing a more environment-friendly recreational activity. This study investigated the effects of diverse variables derived from anglers’social-psychological characteristics on their support for fishing licenses and suggest diverse policy-related and managerial implications.