The purpose of this study is to analyze the actual condition of the already established rural theme park, draw the weak and strong points, and come up with an efficient performance plan for Changwon Persimmon Theme Park through the benchmarking of the best overseas case. According to the analysis, it is necessary to introduce a facility and a program for family customers as a plan for promoting Changwon Persimmon Theme Park. It is required to secure safety through public operation and management, improve scalability of the facility through the establishment of multi-functional complex facility, and come up with a plan for operating a special program associated with local resources. Therefore, this study drew three activation factors: the establishment of operation and management system, the development of operation contents by facility, and the establishment of operation in each area. First, to establish the operation and management system, it is necessary to classify the organization of the theme park into the operation business area and into operation & management area by job function. Secondly, it is necessary to establish a special program in consideration of space and facility, suggest a differentiated plan for operation contents, and create a facility operation plan and program for Changwon Persimmon Theme Park. Lastly, to operate and manage Changwon Persimmon Theme Park smoothly, it is necessary to set the theme park space as open collaboration space which the local residents can share and participate in by avoiding the conventional administration-based business performance and operation. This study suggested the plan for establishing an operation and management system for Changwon Persimmon Theme Park and its operation, the establishment of a special program, a business performance strategy, and the use of internal and external spaces of the theme park.

This study is intended to prepare an revitalization plan of region where rural development project is completed through an analysis of the actual condition of facility operation and maintenance in the region where the project is completed. The results of survey of actual condition of facility operation in the region where rural development project was completed showed that the facilities were not self-sufficient in terms of operation and maintenance cost. Therefore, a prerequisite to the revitalization of region where the project is completed is to prepare an alternative plan for increasing the efficiency and applicability of currently already prepared facilities. Second, a project operation organization system should be streamlined and the competency of operation personnel should continue to be strengthened. Third, it is necessary to prepare a support system and establish cooperation networks for increasing the extensibility of project and continuing to induce community revitalization in the region where the project is completed in the future.