The trend of “Blockbuster Exhibitions” over the past decade has led to the unfortunate reality that museums, losing sight of their role as an Academic organization, are becoming increasingly influenced by the corporate world. In my dissertation entitled “The Commercialization of Blockbuster Exhibitions in Museums,” I explore the modern tendency toward Blockbuster exhibitions in art museums and the negative impact of those exhibitions on the art world. Museums of the modern day have expanded their territory from the traditional venue of public education to the hybrid cultural space. This mission, evident in the museum’s attempt to satisfy audiences with the offering of diverse activities, has changed the concept of the museum, giving priority to the desire for financial gain. From the viewpoint of this new museology, the museum considers Blockbuster exhibitions as the safest method to increase ticket sales. As a program that openly reveals the commercialism of the museum, I explore the Blockbuster show and its strategies as a means of exposing the influence of the corporate world on art. A key component to the Blockbuster exhibition is the “hype” that is created to attract an audience. This devotion to increased publicity distracts from what should be the goal of public education, as the primary focus leans towards the desire for a large number of visitors. Consequently, this unavoidably standardized exhibition is presented to the public in a manner that deprives the audience of a unique experience. With large crowds and increased ticket prices, it is difficult to form a genuine appreciation of the artwork. In addition to the profit gained by increased ticket prices and the commercial sales of “souvenirs” from the museum gift shop, Blockbuster shows are used as a means to attract the attention of corporate sponsors. As explained in my dissertation, the importance that the museum places on corporate sponsorship as a capital resource is evident, however the degree to which the museum allows itself to be influenced by the desire for capital gain poses a threat to its function as an academic organization. Circumstances in American museum history, in particular, have influenced the transition from academic resource to corporation within museology. In keeping with the nation’s tendency towards capitalism, art museums in the United States were initially established and developed by individual capitalists who applied principals of corporate operation to museum management. As a result, in modern days, We witness the influence of enterprise on museum programs. while corporate management may be able to guarantee immediate fiscal benefits, however, it is unable insure the future of the museum. In sum, my dissertation discusses the mechanism of the commercialized “Blockbuster Exhibition” and the impact that it has on the future of the museum as an industry. This research provides an opportunity to reconsider the role of the museum as an academic institution, particularly in regard to the need to decrease the capitalization of exhibitions and refocus their influence on the art world as an educational resource.

본 연구의 목적은 최근 들어 심각해져가고 있는 중고등학생들의 정신건강 문제 예방을 위하여 중등교사의 사회적 지지 기술 훈련 프로그램을 구안하고 그 효과를 검증하는 것이다. 이를 위해 선행연구들을 바탕으로 프로그램의 구안 방향을 설정하였고, 중등교사 147명과 중고등학생 215명을 대상으로 요구조사를 실시하였다. 그리고 교사에게 중고등학생의 스트레스와 교사의 사회적 지지의 중요성을 이해시키고, 교사의 정서적 지지 기술․평가적 지지 기술․정보적 지지 기술을 향상시키는 것을 프로그램의 목표 및 내용으로 하여 예비프로그램을 구안하였으며, 전문가들로부터 내용타당도 검증을 받았다. 이렇게 최종 구안된 교사의 사회적 지지 기술 훈련 프로그램을 D시에 근무하는 중등교사 10명을 실험집단으로, 4주에 걸쳐 주 2회기씩 프로그램을 적용하였다. 통제집단은 동수의 중등교사로 구성되었다. 프로그램의 효과는 교사가 지각한 사회적 지지 사전-사후 점수를 혼합변량분석(Mixed ANOVA)으로 분석하였다. 그 결과, 중등교사의 사회적 지지 기술을 향상시키는데 효과적임이 밝혀졌다.