검색결과 - koreascholar

1.

2024.07 구독 인증기관 무료, 개인회원 유료

THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY

Debora Tortora, Roberto Chierici, Alice Mazzucchelli, Emanuele Ghianda

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.422-427 글로벌지식마케팅경영학회

4,000원

2.

2024.07 구독 인증기관 무료, 개인회원 유료

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.3-10 글로벌지식마케팅경영학회

4,000원

3.

2016.07 구독 인증기관 무료, 개인회원 유료

TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE

Maria Teresa Cuomo, Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, Debora Tortora, Gerardino Metallo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong pp.1282-1298 글로벌지식마케팅경영학회

The paper focuses on the social commerce paradigm, underlining how social media are able to assist e-retailers in their effort of creating a total omni-channel e-customer experience. The empirical research represents a new prospect on the topic, because nowadays social commerce is not completely understood and realized from a managerial perspective.

5,100원