This paper selects Xi'an and Suzhou as the research objects, uses the methods of questionnaire and situational simulated method to discuss the impact of tourists' perceived destination image and self-concept congruity on intention to visit, and the moderating effect of self-construal (independent / interdependent). The Study I found the following results: the tourists' perceived destination image and self-concept congruity as well as the self-concept congruity dimensions (actual self-concept congruity, ideal self-concept congruity, social self-concept congruity, ideal social self-concept congruity) have a significant positive effect on intention to visit; the impact of ideal self-concept congruity is greater than that of actual self-concept congruity; the impact of ideal social self-concept congruity is greater than that of social self-concept congruity; and the ideal self-concept congruity has strongest impact on intention to visit. The Study II found out that: self-construal has moderating effect on this impact; the higher the actual self-concept congruity perceived by the tourists of independent self-construal, the greater the intention to visit; the higher the social self-concept congruity perceived by the tourists of interdependent self-construal, the greater the intention to visit. The research conclusion has certain reference value for building of tourism destination image, understanding of the tourism decision-making of the tourists and formulation and implementation of marketing strategies of relevant departments and enterprises.

본 논문은, 예이츠의 시, 산문, 자서선, 편지에 흩어진 증거와 여러 엑프 라시스 이론에 근거, 예이츠의 청금석 이 어떻게 중국고전시와 풍경화, 특히 도교에 서 보이는 중국전통미학을 반영하는 지 논의한다. 예이츠는 이질적인 중국문화와 대화 하는 매체로서 중국고전시와 풍경화를 사용하는데, 이로써 서양의 딜레마에서 벗어나 는 길을 모색하고자 한다.