This survey focused on consumer's consumption patterns for buying factors of domestic live stock products after foot and mouth disease (FMD). The purpose of this survey was to suggest basic information to reduce consumption when livestock diseases are occurred. Two methods were used for this survey. First method was to investigate internal data to understand consumption patterns when buying domestic livestock products. Second method included empirical analysis to understand how FMD affected consumer's consumption pattern. Survey was conducted in Chuncheon city. As the result of this survey, factors that affected the buying patterns of domestic livestock products were brand and expiration date. These results suggested that consumers recognized brand livestock products were safer than general livestock products and they have more interest for food safety than quality attributes of food when buying domestic livestock products.

The purpose of the study is to derive the problems and characteristics on channel of pig shipping by farm in Cheorwon Region that has 40% of pig feeding in Kangwon Province. Farmsurvey and interview with men of affairs were carried out for the study. As the result, individual farm shipping has more income among shipping channel in Cheorwon Region. In order to manage pig farmto developmore through creation of stable income and exchange the various andmuch information, corporate body shipping, namely pig brand project, is needed. Although the pig farmers intended joining the project positively, they avoid joining the brand project because there is a problemto decide feed farm. Cheorwon Region should invest to guide various education programs for technology developing and provide fiscal aid.