The changes in the worldwide paradigm of the sustainable development have started to be applied in the entire industry fields, and they come out as the sustainable tourism in the field of tourism. And the ecotourism has emerged as a practical method to meet the needs of the actual practice and the intellectual system for the sustainable tourism. In the type of tourists based on tourist attitude, 82.3% has the environment-friendly tourist attitude as a potential ecological tourist or an ecological tourist. In addition, there are the potentials of increase in ecological tourists as well as the revitalization of ecological tourism. First, the ecological tourists are mostly the well-educated and married professional workers at 40, housewives, and people earning a high income. Next, the potential ecological tourists are mainly the well-educated and married professional workers at 30, workers in the service industry, and middle-class citizens. Lastly, the general tourists are the students at 20 who are single, earn a low income, and has low level of eduction. This study presents useful data to the tourist business in terms of the development, operation and management of sustainable ecological tourism.

The purpose of this research was to investigate and analyse the internal structural organisation of UK's urban fringe management initiatives and its roles. Caerphilly Mountain Countryside Service and Thames Chase Community Forest Initiatives were investigated. The Caerphilly Mountain Countryside Service Initiative operates through a tiered structure consisting of the Caerphilly Mountain Joint Committee, the Officers' Working Party, and the management team. The Thames Chase Community Forest Initiative is operated through a tiered structure comprising the Thames Chase Joint Committee and the management team. Although the role of each management initiative is invested differently in certain internal organisational bodies, such as the governance body and the management body, what is common to all the urban fringe management initiatives is that the governance body within each management initiative tries to speak with one voice to bring about an effective operation process, and the management team employs a variety of devices to secure the enrolment of a variety of interest groups in its operational processes.

Regarding to the ecotourism for environmental conservation, tourists's consciousness and attitude on environment should be dealt with importantly more than the mass tourism. The purpose of this study is to identify the effects of the tourist's environmental consciousness on the ecotourism attitudes. As a result, it was analysed that the more people had interested in environmental problems, positive activities in the environment, the more people had the ecotourism attitudes. This suggested that for development of the ecotourism, it were needed to change tourist's attitude to friendly environment, to make higher consciousness about environmental conservation.