To assist farmers in shifting from subsistence to commercial agriculture, the government of Laos has promoted farmer organizations throughout the country. The farmer production groups have gradually transformed and emerged into strong cooperatives or associations. The purpose of this study was to examine the factors affecting farmers’ participation in FPGs. Data were collected from primary and secondary sources. A total of 140 respondents participated in a field survey in three kumb ban (village groups) in the Xepon District. Descriptive statistics and binary logistics regression models were used to analyze the data. The results show that the education level of household head, farmland size, access to credit, and perceived trust for farmer production group membership are significantly different from those who are non-members of the groups. However, non-members of FPGs face more constrain in accessing the market, as compared to the members of FPGs. The empirical results from the Binary Logit Model indicate that education level of headed household, farmland size, access to credit, perceived trust, and constraint to market are factors that significantly determine farmers’ participation in FPGs. This study contributes to the empirical literature by providing a better understanding of farmer participation in the groups. The government of Laos should consider and promote access to credit, farmer learning, and market integration to improve farmers' participation in FPGs.

As the number of tourists visiting Seoul are continuously increasing, the demand of an integrative tour pass is also increasing. However, only a few tour passes are available for the tourists in Seoul. In this paper, we propose a new tour pass called “Seoul Landmark Pass” targeting foreign individual travelers and investigate the marketability of the proposed tour pass. For the configuration of the Seoul Landmark Pass we listed 17 candidate attractions charging entrance fee in Seoul, referring to e-guidebook on Visit Seoul web site. Among them we selected 6 attractions using the checklist with the attributes that foreign tourists would prefer. We also performed SWOT analyzes on existing tour passes to determine the benefits to be included in the proposed tour pass. To investigate the marketability of the proposed tour pass we have surveyed the foreign individual tourists in Seoul. Using the survey data, we have analyzed the intent of purchase by age, visiting period, visiting purpose, frequency of visit, and nationality to identify target customers. The results show that the intent of purchase is high among the Chinese tourists at the age of twenties who visited Seoul for the first time or second times. Also, the individual tourists prefer to bundle T-money card with the proposed tour pass. Finally, we have provided a brief review of the Price Sensitivity Measurement (PSM) method and applied PSM to determine the acceptable price range and the optimal price of the proposed tour pass. The optimal price of the proposed tour pass is determined at 53,000 won including T-money card.