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        검색결과 9

        1.
        2021.12 구독 인증기관 무료, 개인회원 유료
        Post-disturbance recovery pattern of subtidal soft corals-macroalgae mixed community and the role of water depth were investigated. The experiment was conducted in a subtidal rock wall of Munseom, Jeju Island, Korea for 2.5 years. Artificial disturbance was done at established treatment plots at depths of 10, 15 and 20 m and were then compared with undisturbed control plots. After disturbance, recovery of soft corals was very slow, whereas macroalgae quickly occupied the plots and reached a similar level as the control in 6 months, and this pattern was consistent at all water depths. This unbalanced speed of recovery caused higher macroalgae establishment than soft corals in treatment compared to control plots, indicating a possible phase shift in the community structure. This study provides an important implication for the necessity of monitoring the influence of disturbance at a larger scale, from a conservation perspective of soft corals in Jeju coast.
        4,000원
        3.
        2017.07 구독 인증기관·개인회원 무료
        Effective branding strategy requires systematic management of brand identity and brand image. Brand identity refers to the company’s plan with regard to what associations consumers hold for the brand, whereas brand image refers to the associations consumers actually hold for the brand. According to Aaker (1996), brand identity consists of brand essence, core identity, and extended identity. Brand image, on the other hand, consists of attributes, benefits, and attitudes (Keller, 1993). Given the nature of brand identity and brand image, branding strategy aims to strengthen congruence, but lessen discrepancy among the components. The strategy can be either manipulative or reflective, i.e., changing brand image to correspond with brand identity or changing brand identity to adopt brand image, respectively. Branding strategy of SPA (Specialty Store Retailer of Private Label Apparel: i.e., fast fashion) brands is not an exception. However, SPA brands are characterized as quick response production capabilities with enhanced design capabilities to produce "hot" products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand (Cachon & Swinney, 2011). Consequently, branding strategy of SPA brands is expected to be more reflective than manipulative. The primary purpose of this study is to verify the expectation, analyzing the branding strategy of the big 3 SPA brands: ZARA, Uniqlo, and H&M. All being SPA brands, the big 3 brands still need to differentiate from the competitors. From the perspective of this study, the differentiation strategy is expected to be manifested in the components of brand image to reflect, i.e., more emphasis on the reflection of attributes, benefits, or attitudes. Accordingly, this study also examines how the details of branding strategy differ among the big 3 SPA brands in this regard.
        4.
        2016.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this work is to identify key factors that determine the spatial and physical appearance of urban agriculture, and to discuss ways to encourage its acceptance in public open spaces and the wider context of urban landscape. Because perceptions of urban agriculture are historically related to poverty and wartime, agricultural initiatives in the public realm are often considered visually disturbing, unkempt, and inconvenient. Depending on the context, typology, and scale, several obstacles to successful urban agriculture can be addressed; these include resource pollution, the lack of community involvement, and access to land. In an urban context, agricultural projects are often criticized for their lack of appropriate aesthetic values. By exploring theoretical assumptions through a review of the literature on visual landscape quality assessment, this study analyzes three international cases of urban agriculture in different physical and social contexts. After analyzing the relevant theories and cases, we have identified general principles that lead to the successful implementation of urban agriculture. We conclude that aesthetic values can be most successfully expressed in urban agriculture by identifying and efficiently implementing an approach that combines context, design, materiality, plant selection, and functionality. This study will help to promote resilient and sustainable urban landscapes that help to meet the demand for fresh food and healthy lifestyles, while making a positive contribution in the areas of environmental pollution, energy consumption, waste management, labor shortage, social exclusion, community participation, and rapidly expanding urbanization.
        4,000원
        5.
        2014.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study examined relationships among healthy food awareness, behavioral intention toward healthy foods, and actual behavior of Generation Y consumers. This study hypothesized that Generation Y consumers are aware of healthy foods and more likely to eat healthy foods while avoiding junk foods. According to structural equation modeling, all hypothesized paths were statistically significant, meaning that the three constructs in the model showed positive relationships with each other. Results showed that this group of college students is generally aware of healthy foods and have positive intentions toward healthy food choices. Therefore, university foodservice management needs to continue to improve their menus in order to attract this new generation of college student consumers.
        4,000원
        7.
        2017.10 KCI 등재 서비스 종료(열람 제한)
        This study investigated the effect of leaf form or phenotype and light intensity on the toluene, xylene, and ethylbenzene removal of three foliage plants. Green and variegated forms of Ardisia pusilla, Scindapsus aureus, and Hedera helix plants were grown under 10 and 20 μmol・m-2・s-1 light intensities for 8 months and were tested for their volatile organic compound (VOC) removal efficiency for 15 h. In general, variegated forms of the plant species have higher VOC removal after 15 h of VOC exposure than green plants, particularly when grown in 10 μmol・m-2・s-1. This is more evident in A. pusilla and S. aureus than in H. helix. The highest rate of toluene, m-, p-, and o-xylene removal per hour by plants grown under 10 μmol・m-2・s-1 was achieved by variegated A. pusilla, while for ethylbenzene, variegated A. pusilla and variegated H. helix had the highest removal rate per hour. In plants grown in 20 μmol・m-2・s-1 light intensity, variegated and green H. helix have the highest removal rate per hour of toluene and m-, p-, and o-xylene. For ethylbenzene, variegated A. pusilla and green and variegated H. helix had the highest removal rates per hour. The plant with the lowest removal rate per hour for all five VOCs was green S. aureus grown under both light intensities. The percentage VOC removal rate of variegated over green plants was 22% higher at a lower light intensity
        8.
        2015.02 서비스 종료(열람 제한)
        Recently, Low Impact Development (LID) technology has been developed and used to collect, infiltrate, filter and confine runoff in order to enhance the storm water quality and to preserve the natural water cycle. In this study, two technologies were employed in order to treat runoff from an impervious surface such as a paved road and a parking lot. The infiltration trench which was constructed to manage stormwater runoff from a paved road abates and temporarily holds stormwater runoff and removes sediments and attached pollutants within the sub-surface structure prior to infiltration into the subsoils. On the other hand, the tree box filter which incorporates trees and other gardening plants to regulate and treat runoff drains the stormwater from a parking lot. The infiltration trench and tree box filter represent only 1% of the catchment area that they drain. This research was conducted to evaluate the hydrologic and water quality effects of the infiltration trench and tree box filter after LID. Storm event monitoring was conducted for the infiltration trench from May 2009 to August 2014 with a total of 38 storm events and 24 storm events in the tree box filter from July 2010 to July 2014. Hydrologic (i.e., total rainfall, antecedent dry day (ADD), runoff volume, etc.) and water quality (i.e. particulates, nutrients, organics, and heavy metals) parameters were analyzed before and after LID. The major findings of this study are as follows: The runoff before LID was discharged directly to the sewers and could lead to local flooding of transport systems and pollution to receiving waters during intense storm events. But, after LID the runoff was partially reduced for atleast 50% on the two (2) urban landuses. Furthermore, the pollutant concentration before LID was observed to be at high concentrations. However, it was reduced to an approximate of 60% after LID. With the combined processes of infiltration, filtration, retention and evapotranspiration that were provided by the infiltration trench and tree box filter, the runoff was partially reduced and a significant decrease in pollutant concentration has been observed. The results and findings of this study will help facilitate the LID for further application.