Online search advertising (aka, sponsored or paid search advertising) is a technology that any matched advertisement is displayed on Web pages as online users’ query results from search engines and Web portals (e.g., Google, Bing, Baidu, Naver, and Yahoo!). In specific, after online users type search keywords on the search box (at this stage, online users become searchers), search engines match users’ query texts to phrases included in search advertisement. Then, if an advertiser’s investment on her/his search advertisement is high enough, the advertisement is likely to be displayed on a search engine results (called “impression”) (Hanson and Kalyanam 2007; Jansen et al. 2009; Jansen and Clark 2017; Moore, Stammerjohan, and Coulter 2005). Once a searcher clicks a displayed advertisement and arrives on the advertiser’s landing page, s/he becomes a visitor by clicking the impression. As benefits of utilizing search keywords, online search advertising can reduce search costs and increase information accessibility by potential customers. In addition, because online search advertising provides relevant search results based on the users’ own queries, it is considered less intrusive than banner advertisement and widely used by many marketers (Ghose and Yang 2009; Johnson, Bruner, and Kumar 2006; Quinton and Khan 2009; Rangaswamy, Giles, and Seres 2009; Yang and Ghose 2010).

Background : For the GAP standard cultivation, weed occurrence pattern was investigated by planting density and mulching method of Bupleurum falcatum L. Methods and Results : Vinyl and rice straw were used for mulching. The planting density were 10, 20, and 30 cm, and the spacing between plants were 5 ㎝. The amount of weed emergence were examined twice at the end of July and at the end of September. The degree of importance was based on the Braun-Branquet’s dominance value distinction criterion. As a result, the kind of total weeds emerged during the cultivation of Bupleurum falcatum L. were identified as 20 species in 10 families. Amount of weed’s occurrence were the highest in rice straw covering after 10 × 5 ㎝ sowing, and it were lowest in vinyl mulching after 30 × 5 ㎝ sowing. The frequency of weed emergence was highest with 10 species of 8 families in rice straw mulching treatment. On the other hand, the treatment with the least emergence frequency of weeds was 30 × 5 ㎝ sowing after vinyl mulching, and weeds of 7 species of 6 families appeared. In the second survey in September, weeds of 15 species in 9 families were identified in the test field. The amount of weed’s occurrence were the highest in rice straw mulching after 10 × 5 ㎝ sowing, and it were the least in the case of vinyl mulching after 30 × 5 ㎝ sowing. The frequency of emergence of weeds was highest in rice straw mulching after 20 × 5 ㎝ sowing, and the kind of weeds were 11 species of 8 families. The treatment of the lowest emergence frequency of weeds was 30 × 5 ㎝ sowing after vinyl mulching. Three kinds of weeds occurred. Conclusion : From the above results, it is expected that we can suppress the weed occurrence at the planting density of 30 × 5 ㎝ after vinyl mulching at the sowing of Bupleurum falcatum L.

Background : This study for the stable production and supply of seeds of Angelica gigas Nakai(Man-chu Korean Angelica), when seeds harvested using nets, seed productivity was investigated. Methods and Results : Planting density is 50 × 25cm, Fertilizer per 10a was sprayed amount of N-P2O5-K2O = 16-17-10kg. And the amount of compost per 10a was sprayed 3000kg. Seed harvesting nets were used for a time formed the endosperm of the seeds (later in mid-August to late). And net for seed production was used for onion nets (at least 13 × 18cm). Shoot growth conditions were as follows. Bolting rate was 89.0% in the untreated, the treated group was 93.1%. The length and thickness of each stem was 129.3 ~ 130.8cm, 1.8cm. The number of nodes per plant was 6.7 ~ 7.5 pieces, and the number of petiole was 14.8 ~ 15.5 per plant. The number of umbel was 10.3 ~ 11.1 piece per plant, and number of deleted umbel was 7.1 ~ 7.2 piece. Seed weight per plant was 24.2g of the net treatment, but ripening seeds 19.6g, 1000 grain weight were all treated and untreated 2.8g. The total seed weight per plant, the net treated was 24.2g, was the weight of the ripening seeds 19.6g. The weight of the ripening seeds were heavier than those of the control. However, the weight of 1000 grain were both treated and untreated 2.8g. When treated nets, the total seed yield per 10a was 88.0kg production, increased by 60.9% compared to untreated. In addition, the ripening seed production per 10a was 71.5kg production, increased by 50.1% compared to untreated. Researching after germination Seed Production, germination rate was 50.8% in the control group and the treatment group was 54.9%. When applying the germination rate, high-quality seed production per 10a was able to produce 39.2kg, compared to control obtain the results increased by 65%. Conclusion : Through the above results, When producing angelica seed, use of net for seed production is thought to be used as a way to prevent early shattering and insect damage.(True bug, etc.).

apical meristem using Agrobacterium tumefaciens-mediated transformation method. The plant expression vector used in the studycontained GUS gene and NPTI for selection under the control of CaMV35S promoter. Transformed calli and plantlets wereselected on G