The aim of this study was to determine the therapeutic effects of beauty care on negative mental health, including stress and depression. Nail care, massage care, and makeup were used as programs for beauty therapy. Qualitative research was conducted with six female participants over five-month period. After interviewing the subjects in advance, beauty care treatments were performed every week 4 weeks in the following order: nail care, massage, and makeup. The results are as follows, First, the participants perceived beauty care in the form of 4 concepts: “courtesy in social life,” “investment in oneself,” “self-satisfaction,” and “self-care.” Second, the effects of beauty therapy were categorized as “psychological effects,” “confidence,” “behavioral changes,” “evaluation of others,” and “positive social effects.” Third, each subject showed different psychological effects during the process when the function of the therapy took effect through the beauty care treatment. It was confirmed that confidence levels increased as a result of treatment through the process of becoming re-aware of oneself. Positive statements from the participants included: “I want to go out,” “I have become kind and positive to others,” “I have become more active in a given task,” and “It seems that my work ability is improving.” Finally, t-test results for selfesteem, depression, and stress showed there were significant differences in self-esteem and depression. This confirmed that self- esteem increased, and depression decreased after the beauty care treatment.

본 연구의 목적은 지역아동센터의 원예활동 프로그램 인식과 운영현황을 조사하여 향후 지역아동센터 원예활동 프로그램 발전을 위한 기초자료를 제공하는 것이다. 이를 위하여 충청남도 천안시에 위치한 지역아동센터 소장을 대상으로 2018년 2월 26일부터 2018년 3월 9일까지 방문, 이메일, 전화를 이용하여 설문조사를 실시하였다. 설문을 통해 수집된 자료는 SPSS 23.0 통계 프로그램을 사용하여 빈도분석, 다중응답분석을 실시하였다. 설문조사를 한 결과, 천안시의 지역아동센터 중 원예활동 프로그램을 실행해 본적이 있는 곳은 49%, 실행해보지 않은 곳은 51%로 나타났다. 실행해 본 적이 있는 곳 중 3개월 이상 프로그램을 진행한 센터는 40%에 불과했으며 주 1회, 1시간으로 복지원예사가 진행하였다. 지역아동센터에서 원예활동 프로그램을 시행하지 않은 가장 큰 이유는 ‘예산’이었다. 인지도를 살펴보면, 응답자 중 96.1%가 원예활동 프로그램이 필요하다고 생각하였으며 56.9%가 원예활동프로그램에 매우 관심이 있다고 답하였다. 원예활동 프로그램의 실행으로 지역아동센터가 아동에게 기대하는 효과로는, 정서안정과 사회성 발달에 도움이 될 것이라는 의견이 높게 나타났다. 위의 결과를 종합하여 보았을 때, 많은 소장이 원예활동 프로그램에 관심은 많지만, 일회성 프로그램으로 인식한다고 생각되어 원예활동 프로그램에 대한 정확한 이해와 교육이 필요하다고 사료되며, 앞으로 지역아동센터에서 프로그램을 진행할 때 ‘정서적 안정’과 ‘사회성 향상’을 목적으로 ‘주 1회’로 지속적인 운영을 할 수 있도록 지역아동센터의 예산확보와 원예활동에 대한 적극적인 홍보가 필요하다고 판단된다.

Consumers’ desire for beauty has become a driving force in the beauty service industry which was further developed through specialization and segmentation. Nail-care service, which is one of the beauty services, is showing rapid growth, and intense competition among salons has become apparent. Thus, service management method and marketing strategy are required for customer satisfaction. Therefore, in this study, we tried to classify the nail-care services on the basis of systematization and realization of its characteristics which are fundamental when developing management and marketing strategies. The subjects of this study were women in their 20s and above living in Seoul, Gyeonggi, and Incheon areas. As a result, the nail-care service factors are classified as “external environment” (interior, celebrity, newness), “internal environment” (equipment and products, cleanliness, and environment), “location” (location and transportation convenience), “reputation” (good reputation), “technician skill,” “kindness,” “relationship” (relationship, empathy, and affinity), and “price and discount.” The consumer types of nail-care services were classified into three groups according to the degree of involvement of these concept systems. These results can be used as marketing basics and will be the basis for studying marketing strategies. However, the consideration of setting up a marketing strategy for each consumer type will be presented in a follow-up study.

Nail-care services are growing rapidly. If causes for the increase in nail-care service consumption is diversion or self-satisfaction, we can speculate that consumers perform self-care through nail-care services. Nail-care-service consumption should be allowed to increase because of the positive psychological effects such as improving mood or alleviating depressed emotions. Moreover, the psychological effects of nail-care services differ according to consumers’ tendencies. Therefore, this study divides the types of consumers, to investigate whether there is a difference in the psychological effects of nail-care services depending on the types. This study used the questionnaire survey method. Results of the study revealed that the sub-factors of self-esteem, extracted as two factors, were “personal self-esteem” and “social self-esteem”. Consumers were classified according to the sub-factors of self-esteem into four groups. There were differences in the psychological effects of nail-care services according to these four groups. It was found that all groups had psychological effects above the average value. This result indicates that only the degrees of psychological effects differ in accordance with the types of self-esteem, and that psychological effects generally play a large role in all types. Since psychological effects were positive for everyone regardless of their self-esteem, utilizing nail-care services considerably reduces the depression and anxiety of modern people. Nail-care services expected to become the basis of the nail therapy field.