Some well-known luxury fashion brands log off social media or deliberately keep their accounts empty. The article investigates how consumers of high-end fashion brands react to this social media strategy through a series of experiments. This study provides managerial implications for social media strategy of luxury fashion brands.

The challenge of adjusting to new travel trends has led to a quest to find ways to motivate people to travel again and to make the industry more resilient long term. The implementation of phygital marketing as an information source seems promising. This is the first study considering phygital marketing initiatives as an approach to trigger people’s travel intentions. An online questionnaire incorporating a scenario-based 2x2 factorial designed experiment with a longitudinal prospective (2 waves) explored the impact of a technology-based peer-to-peer versus human-machine interaction phygital marketing initiatives as an innovative approach to trigger travel intentions for long-distance and short distance destinations. Study 1 (n=330) shows that the experience of using phygital initiatives not only builds trust but also encourages people to visit destinations, leading to a dynamic experience. Study 2 is currently in the field which means after all most of the pandemic related restrictions have been removed to compare to Study 1’s results. Alongside theoretical contributions, this study presents practical implications on how destinations could implement phygital marketing initiatives.

To successfully expand their business activities in overseas markets, small- and medium-sized enterprises (SMEs) must first acquire a thorough knowledge and understanding of prevailing environmental and market conditions. This study examines the crucial role that a learning orientation can play in the generation of relevant foreign market knowledge. It also investigates the impact of foreign market knowledge on strengthening internationalizing SMEs’ operational adjustment agility and market capitalizing agility, which in turn enhance firms’ international venture performance. Our empirical effort is based on data collected from 209 Nigerian industrial SMEs which internationalize their efforts. To test our research model and hypotheses we collected data by means of a survey conducted among Nigerian small- and medium-sized firms (i.e., employing 250 or less people) which internationalize their efforts and launch their products in B2B markets. The positive role of learning orientation, foreign market knowledge and organizational agility is confirmed by our results on driving international venture performance.

Customer value co-creation behavior (CVCB) has been regarded as a strong predictor of firm performance in many industries for decades. CVCB—the customer’s direct and indirect contribution of resources to enhance the offering of the focal agent/object—is ubiquitous in service industries. Recently, customer engagement has been identified as a determinant of the value realized by customers and businesses. Customer psychological engagement (CPEngagement) is a multidimensional customer-firm relationship marked by customer satisfaction and emotional connectedness to the firm. Although there is concurrence that customer engagement and CVCB are linked, scholars diverge as to the precise nature of the relationship. Marketing and hospitality literature have not yet developed an integrated model of customer engagement with the digital and physical components of hospitality services. Given the increasing managerial interest in digital customer engagement and value co-creation behaviors, it is essential to enhance our understanding of the interplay between these concepts and their implications for both consumers and businesses. This research investigates the relationship between CPEngagement and value co-creation in the digital and physical aspects of hospitality services.

There is a growing trend towards consumption of meat alternatives. In response to rising demand, many brands add meat alternative options to their offerings (e.g., Impossible Whopper from Burger King, McPlant from McDonald’s). Consistent with this trend, a growing literature explores how to encourage consumers to reduce meat consumption and increase acceptance of meat alternatives. However, there are two major limitations in literature. First, most studies in this area do not employ real behavioral outcomes as the focal dependent variable. As a result, we cannot be certain that such findings can be extrapolated into real-world settings. Second, the majority of studies have focused on cognitive factors in investigating acceptance of meat alternatives. Hence, there is a need to attend more to affective factors when investigating how we can advertise meat alternatives. Against this backdrop, the present research investigates the interactive effect between regulatory mode (a motivational factor) and positive emotion (an affective factor) for driving social media engagement in advertising meat alternatives. Regulatory mode theory posits that consumers engage in goal pursuit by adopting locomotion (a motivation to “just do it”) and assessment orientations (a motivation to “do the right thing”). We propose that different, discrete positive emotions could interact with regulatory mode to create “fit” effects. Specifically, the fit between assessment orientation and the emotion of awe, and between locomotion orientation and the emotion of love will lead to increased social media engagement.

This research presents a conceptual framework for a comprehensive understanding of the causes of user migration from social media networking sites. The results of our survey show that users’ intentions to switch social media platforms are influenced by user satisfaction, alternative attractiveness, peer influence, and perceived switching costs.

The hospitality industry is widely using customer data to develop successful personalized marketing communication. However, in the event of information leakage, personalized advertising may escalate customers’ privacy distress. Building on Conservation of Resources theory, this study proposes three dimensions for privacy threats that impact the relationship between personalized hospitality advertising and consumer responses. Findings from six experiments across high and low involvement hospitality products demonstrate diverging effects of personalized advertising depending on the type of privacy threat communicated. Results further indicate that customers’ psychological comfort mediates the relationship between high-personalized advertising and the customer response to the advertising when privacy threat is high. Additionally, when the perceived severity and distance of the announced privacy threat are high and low respectively, rational appeals generate higher levels of psychological comfort, while the same happens for emotional appeals when the perceived scope of the threat is high. The study concludes with value-adding theoretical and managerial implications for the hospitality industry.

The economic recession and changes in purchasing habits of young adults (aged 18–25) has led to a decline in the sales of Japanese fashion apparel. This younger generation’s choice of fashion items is primarily based on price. They are not devoted to a favourite brand with a frequent purchase history. Thus, developing customer loyalty and strengthening brand value are essential for the fashion industry. This study explores the improvement in fashion companies’ financial performance (FP) through young generation’s behavioural brand loyalty (BBL) from two aspects: social media brand engagement (BE) and loyalty programmes (LPs). This study listed 14 popular Japanese fashion brands which belonged to 14 publicly traded companies in Japan. Further, we surveyed 183 consumers about their brand related behaviours. The findings reveal the positive and negative effects of the same variable (BE and LPs) on the outcome (short- and long-term FP), indicating that not all activities related to BE and LPs boost FP. FP is influenced by various combinations of these causal factors and complex situations, such as consumers’ demographics and shopping characteristics. The results deepen our understanding of brand loyalty formation and the linkage among BE, LPs, and FP in a realistic marketplace, and offer multiple practical solutions to achieve high levels of short- and long-term FP by targeting the right consumers based on their specific characteristics.

The GMT-Consortium Large Earth Finder (G-CLEF) is the first instrument for the Giant Magellan Telescope (GMT). G-CLEF is a fiber feed, optical band echelle spectrograph that is capable of extremely precise radial velocity measurement. G-CLEF Flexure Control Camera (FCC) is included as a part in G-CLEF Front End Assembly (GCFEA), which monitors the field images focused on a fiber mirror to control the flexure and the focus errors within GCFEA. FCC consists of an optical bench on which five optical components are installed. The order of the optical train is: a collimator, neutral density filters, a focus analyzer, a reimager and a detector (Andor iKon-L 936 CCD camera). The collimator consists of a triplet lens and receives the beam reflected by a fiber mirror. The neutral density filters make it possible a broad range star brightness as a target or a guide. The focus analyzer is used to measure a focus offset. The reimager focuses the beam from the collimator onto the CCD detector focal plane. The detector module includes a linear translator and a field de-rotator. We performed thermoelastic stress analysis for lenses and their mounts to confirm the physical safety of the lens materials. We also conducted the global structure analysis for various gravitational orientations to verify the image stability requirement during the operation of the telescope and the instrument. In this article, we present the opto-mechanical detailed design of G-CLEF FCC and describe the consequence of the numerical finite element analyses for the design.

In this study, gold nanoparticles (AuNPs) were synthesised using green chemistry to decorate multi-walled carbon nanotubes (MWCNTs) made from walnut shells transmission electron microscopy, field-emission scanning electron microscopy (FESEM), atomic force microscopy and fourier transforms infrared spectroscopy were used to diagnose MWCNTs and AuNPs. MWCNT-COOAu, MWCNT-COO and MWCNT-Au were diagnosed by Raman, energy dispersive X-ray analysis and FESEM. The effect of AuNPs, MWCNT-COO, MWCNT-COOAu and MWCNT-Au on pure and serum alkaline phosphatase (ALP) enzyme activity was studied in vitro using the enzyme-substrate 4-nitrophenyl disodium orthophosphate. For pure enzymes, Vmax slightly increased as the concentration of MWCNT-Au, MWCNT-COOAu and MWCNTCOO increased, whereas the Vmax values decreased as the concentration of AuNPs increased. The inhibition type for all NPs varied. For serum ALP enzyme, the Vmax values for Au-based NPs decreased as the concentration of NPs increased. The Vmax values exceeded the standard value at the concentrations of 25, 50 and 75 ppm for MWCNT-Au and MWCNT-COOAu, whereas the Vmax values increased over the standard value for all concentrations of AuNPs.

In this study, waste corrugated paper was used as carbon precursor with KOH-NaOH mixture (mole ratio was 51:49 and the melting point is 170 °C) as activator to prepare porous carbon at different reaction temperature and different mass ratio of KOH-NaOH mixture/waste corrugate paper fiber. The micro-morphology, pore structure information and composition of porous carbon were analyzed, and the formation mechanism of pores was investigated. The effect of activator amount and pyrolysis temperature on the morphology and structure of porous carbon were studied. The adsorption capacity of porous carbon was evaluated with the methylene blue as model pollutant. The effect of adsorbent amount, adsorption time and temperature on the adsorption performance of the porous carbon were analyzed. The maximum specific surface area is 1493.30 m2 ·g−1 and the maximum adsorption capacity of methylene blue is 518 mg·g−1. This study provides a new idea for efficient conversion and utilization of waste paper.

This study investigated durian (Durio zibethinus) peels to produce powdered activated carbon (DPAC). The influence of process variables such as carbonization temperature, activation time, contact time, CO2 flow rate, and adsorption dosage was optimized using response surface methodology (RSM). A six-factor and two levels Box–Behnken design (BBD) was used to optimize the parameters. The independent variables were activation temperature (°C), duration (min), CO2 flow rate during the activation process (L/min), irradiation of adsorbent (kGy), irradiation duration (min), and adsorbent dosage (g) while phenol removal (mg/L) was the dependent variable (response). Following the observed correlation coefficient values, the design was fitted to a quadratic model (R2 = 0.9896). The optimal removal efficiency (97.25%) was observed at an activation temperature of 900 °C, activation time of 30 min, CO2 flow rate of 0.05 L/min, irradiation dose of 100 kGy, contact time of 35 min and adsorption dosage of 0.75 g. The optimal DPAC showed a BET surface of 281.33 m2/ g. The removal efficiency was later compared with a commercially available activated carbon which shows a 98.56% phenol removal. The results show that the durian peel could be an effective precursor for making activated carbon for phenol removal, and irradiation can significantly enhance surface activation.

In this work, subabul wood biomass was used to prepare carbon adsorbents by physical and chemical activation methods at various carbonization temperatures. The properties of the carbon adsorbents were estimated through characterization techniques such as X-ray diffraction, Fourier transform infrared spectroscopy, X–ray photo electron spectroscopy, laser Raman spectroscopy, scanning electron microscopy, CHNS-elemental analysis and N2 adsorption studies. Subabul-derived carbon adsorbents were used for CO2 capture in the temperature range of 25–70 °C. A detailed adsorption kinetic study was also carried out. The characterization results indicated that these carbons contain high surface area with microporosity. Surface properties were depended on treatment method and carbonization temperature. Among the carbons, the carbon prepared after treatment of H3PO4 and carbonization at 800 °C exhibited high adsorption capacity of 4.52 m.mol/g at 25 °C. The reason for high adsorption capacity of the adsorbents was explained based on their physicochemical characteristics. The adsorbents showed easy desorption and recyclability up to ten cycle with consistent activity.

Medicinal plant-derived carbon dots are eco-friendly and possess therapeutic properties. Among the medicinal plants studied throughout the world, Centella asiatica (L.) Urb. is known for its medicinal values, especially its neuroceutical and cogniceutical properties. This work discusses the green synthesis of carbon dots (CDs) using C. asiatica leaves as the carbon source via fast and cost-effective microwave-assisted method, and its physico-chemical characterization via UV–visible, fluorescence and FTIR spectrometry, XRD, SEM, AFM, TEM, SAED, EDX and zeta potential analyses. The study revealed quasi-spherical CDs having size ~ 3–6 nm, polycrystalline nature, and presence of various functional groups like –COOH, –H, =CH2 and C–O–C with UV absorption peaks at 213 and 322 nm. Interestingly, the C. asiatica-derived CDs exhibited blue fluorescence under UV with maximum emission wavelength of 460 nm when excited at 400 nm. Further, these CDs were evaluated for their biological applications, which uncovered their potential in therapeutics such as antimicrobial properties against both Gram-positive and Gram-negative bacteria at a dose of 10 μg, strong antioxidant activity with IC50 values of 165.28 and 128.48 μg mL− 1 in DPPH and H2O2 assays, respectively, and profound anti-inflammatory activity with IC50 value of 106.20 μg mL− 1 in protein denaturation assay. The CDs were also assessed for cytotoxicity using whole blood cells and were found to be safe for in vitro administration. Thus, the C. asiatica-derived CDs can be exploited for their potent biomedicinal properties. Fluorescent carbon dots (CDs) were prepared by microwave-assisted pyrolysis of Centella asiatica leaf extract and purification. The as synthesized CDs were subjected to various physico-chemical characterization and biomedical assays to understand its properties.

An aeroponic seed potato production technology project has been established in Pakistan through the Technical Cooperation Project (TCP) between RDA-KOPIA and PARC. For sustainable potato production, producing high-quality and disease-free potato seeds is critical in Pakistan. The majority of the farmers recycle their own seeds or obtain them through informal ways. Consequently, tuber-borne illnesses proliferate, seeds deteriorate, and yield diminishes. To mitigate such problems, the country moved to sustainable seed potato production by adopting rapid seed multiplication strategies like the combination of tissue culturing with aeroponic seed production technology which is being evaluated as an alternative to traditional pre-basic seed production methods. A series of experiments were carried out to evaluate the shoot development and mini tuber production attributes between two cultivars, different plantlet size and planting period between October 27, 2021, and January 27, 2022, at the NARC aeroponic facility. A CRD design with three replications was used. The study aimed to compare the productivity by variety, plantlet size and planting period to improve aeroponic seed production technology in Pakistan. The results indicated that Lady Rosetta outperformed Asterix in terms of shoot growth and small tuber output. Early planting at an optimal temperature of 27 degrees Celsius in the daytime showed a substantial difference when compared to late planting in November and tuberization was commenced 50-55 days after transplantation. Furthermore, in an aeroponic seed potato production system, normal plantlets (8-10 cm) at the time of transplantation, performed better than medium and small plantlets. In a nutshell, it was determined that normal size plantlets (8-10 cm) of Lady Rosetta cultivar, planted at optimum time to plant showed best results in the aeroponic system at NARC, Islamabad, Pakistan.

This study assessed the utility of netted melon ‘Top Earl’s’ and cantaloupe melon ‘Alex’ as functional fruits by analysing their moisture content, vitreous sugar, folic acid, citric acid, and beta-carotene levels. High-performance liquid chromatography (HPLC) was used to analyse the free sugar, folic acid, citric acid, and beta-carotene levels. The moisture content was not significantly different between ‘Top Earl’s’ and ‘Alex.’ The glucose, sucrose, and fructose contents were three, two, and one-and-a-half fold higher in ‘Alex’ than in ‘Top Earl’s.’ Moreover, citric acid was approximately three times higher in ‘Alex’ than that in Top Earl’s.’ However, the folic acid content was higher in ‘Top ‘Earl’s’ than ‘Alex,’ and the amount was 124 μg / 100 g FW and 112 μg / 100 g FW respectively. ‘Beta-carotene was undetectable in ‘Top Earl’s,’ whereas it was 1000 μg / 100 g FW in ‘Alex.’ β-carotene, a substance that is converted in the body into vitamin A and acts as an antioxidant, is an important component in healthy food. These results suggested that the cantaloupe melon ‘Alex’ has a higher free sugar content and functional ingredients, such as antioxidants, including citric acid and beta carotene, than the netted melon ‘Top Earl’s.’