Digital technology has been increasingly applied in the traditional tourism forms, including the heritage tourism. However, the role of technology and tradition for attracting tourists in industrial heritage tourism destinations has not been clearly identified. To narrow the research gaps, this study adopted a two stage study, based on grounded theory and factor analyses. In Study 1, through the data analysis of 60 in-depth interviews, 10 stimuli factors in 3 categories were identified. In Study 2, a questionnaire was developed based on the results of Study 1, through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), we established and tested a model of on-site stimulus factors. Findings can deepen the understanding of industrial heritage tourism from a tourist perspective and offer practical implications.

China emerges to be one of the largest wine importing and wine consumption countries in the world. With the rapid growth of Chinese wine market, it becomes an essential issue to understand the wine importing and distribution practices in Chinese wine market. This study was designated in the context of Australian wine trading to China to explore the characteristics of wine importing channels and wine retailing models in China. A semi-structured interview approach was adopted in this study to fulfil the research purposes. 15 Chinese wine industry practitioners were recruited through the 1st wine tourism trip fair in Ningxia, China, in May 2017. Interviews were transcribed and analysed using NVivo 11. The results revealed the features of 8 wine importing channels from Australia to China, and 4 distribution models in the wine retailing market in China. Regarding the wine importing channels, the 8 main importing channels were (1) retailers selected wines directly from Australian wineries; (2) retailers adopted the Original Equipment Manufacturer (OEM) mode to produce wines; (3) supply chain businesses imported wines through their business networks; (4) wine business companies invested in overseas wineries; (5) companies purchased wines from wine exhibitions and fairs; (6) companies purchased wines from Hong Kong and other neighbouring SAR districts; (7) companies imported wines from other wine business operators; (8) companies smuggled wines by transiting from Southeast Asian countries. In addition, 4 retailing models were identified through the interviews, including (1) complete control over the distribution channels; (2) brand franchising and wholesaling; (3) enterprise subscription; (4) retailing through e-commerce and supermarkets. The findings suggested that OEM mode represented the most popular importing channel in present Chinese wine market, whilst the vendor group purchasing was the most profitable distribution models in the retailing market. Implications for wineries and wine business companies were also provided in the paper.