The Corona crisis has led to serious changes in teaching in MBA programs in recent years. Within a very short time, teaching at business schools was changed from face-to-face to online. While younger undergraduate students have sometimes had problems with this form of teaching, it has been very well received by typical MBA-students, , which are older, some of whom are working and often have families. This paper shows how the MBA market in Germany is developing and how Darmstadt Business School is positioning itself for the future in this challenging market environment.

In 2004 University of Applied Sciences Darmstadt in Germany decided to deveolp a part time MBA programme in addition to its longtime successful part time Bachelor programme in International Business Administration. At that time many business schools in germany started new MBA programmes and it was a challenge to find an appropriate positioning for the new programme. One of the goals was to sell the programme not only on the national but also on the international market. The programme has been launched in 2006 and relaunched in 2012. In the presentation the process of developing, positioning and selling the new programme national and international will be described. There will be a focus on developing a mission, the curriculum, cultural differences of potential international students and their demands to an MBA programme. Also internal and external challenges of managing such a new programme will be discussed.

Researcher in the western world have studied corporate social responsibility (CSR), sustainable development, and marketing procedures for combining CSR and sustainability, but Asian awareness has been limited on both corporate and state levels. Asian researchers need to improve sustainable marketing theory because China, especially, urgently needs to confront the problem in sustainability management. The authors argue that Confucian principles, which are built on five constant virtues that have guided family and commercial life in China for more than 2,500 years, are relevant to theory regarding CSR and sustainability. To analyze sustainability in China in relation to Confucian principles, the authors develop and refine a questionnaire to be used in China, and use SPSS to analyze reliability and EFA. They use CFA and SEM to analyze sustainable marketing performance and customer equity and derive conclusions and implications.

The importance of sustainability is dramatically devoted in fashion industry because the fashion cycle period has been accelerated by fast trend changes. In the past 10 years, fashion companies were trying to meet consumer demands by mass production and quick response. However, due to the low price, consumers are taking low value to products which lead to tremendous amount of clothing waste. This fashion market movement caused social, environmental and economic issues. Therefore, we need to seek for apposite solutions by researchers and practitioners. The traditional educational efforts and approach did not apply to transformative action (Frisk, Larson, 2011). In order to diffuse sustainable knowledge and promote the sustainable behavior, a proper education system has to be developed. According to our pilot study, it shows that the respondents do not have basic knowledge of sustainability or they know the sustainability but it does neither directly nor indirectly impacts to consumer purchase intention and action. A method of this study is focusing on age group 20’s to 30’s because these age groups are the main consumers for the mass production fashion goods and received sustainable education in traditional academic institutions. This study tested a method that can fill the gap between attitude and action by classifying various types of knowledge and find out which knowledge type is the most applicable for fashion industry. The purpose of this study is to provide efficient ways and types to deliver sustainable knowledge which academic institutions and companies can apply. This study presents the results of the role of knowledge in attitude and purchase decision-making in sustainable fashion. Sustainability knowledge captures a broad scope that covers environmental, social and economic perspectives, but with regards to the fashion industry, environmental concern is focused the most. The study results reflects that the proper way of educating potential and existing fashion consumer will help the academic institution and fashion companies to reallocate their sustainable strategy to all three scopes of sustainability (Miller et al., 2011). More of academic institutions and fashion companies are participating to sustainable issues; it will raise the sustainable awareness, which will leads to diffusion of sustainable knowledge and green fashion trends.