Integration of noble metals on graphene is renowned for their catalytic and antioxidant prowess. However, utilization of toxic chemicals in the synthesis creates environmental pollution and poisonous nature of chemically synthesized materials. To address this, an economical and eco-friendly method for synthesizing graphene-gold (BRG-Au) nanocomposite by anchoring gold nanoparticles (Au NPs) onto reduced graphene oxide sheets using betel leaf extract as a reducing and stabilizing agent is presented. Comprehensive structural characterizations through UV–Visible, Raman, FT-IR, and XRD analyses confirm the successful formation of the BRG-Au nanocomposite. Morphological assessments utilizing FE-SEM and TEM techniques revealed the presence of transparent, twinkling graphene sheets embellished with 20 to 60 nm of Au NPs in various shapes, including spherical, triangular, pentagonal, circular, and trapezoids. The catalytic and antioxidant activities of the BRG-Au nanocomposite were thoroughly evaluated. In catalytic trials, the nanocomposite exhibited remarkable efficiency in the reduction of 4-nitrophenol to 4-aminophenol, accomplishing this transformation within a mere 30 min during the initial cycle and maintaining stable catalytic performance over three consecutive cycles. Additionally, antioxidant analyses employing Total Antioxidant Activity and 2,2-diphenyl-1-picrylhydrazyl methods demonstrated that BRG-Au nanocomposite possessed equal or superior antioxidant activity than the ascorbic acid standard. This research thus underscores the promising potential of environmentally benign synthesis method for graphene-gold nanocomposite with enhanced catalytic and antioxidant properties.

New tetrazole fused imidazopyridine derivatives (12a–j) were developed to exploit their cytotoxic activity towards cancer cell lines-MCF7, A549, and MDA-MB-231, utilizing MTT reduction assay with doxorubicin as standard drug. The compounds 12 h and 12j demonstrated strong anticancer activity bearing IC50 values 1.44 μM and 1.33 μM against A549 cell line.

In this empirical study, an attempt is made to show how the Customer Lifetime Value (CLV) can be computed by modeling multiple components of the customer and firm behavior. Specifically, attention will be given to modeling (1) the probability that a customer is likely to buy, (2) the quantity of purchase given that they will buy, and (3) the cost of marketing to each customer. Once the authors compute each of these inputs, they combine them to compute CLV using the net present value concept. The authors will examine multiple ways of computing purchase probabilities depending on the customer’s buying pattern. They will also discuss the estimation challenges in obtaining such inputs for computing CLV. The authors will demonstrate the implementation with a case study for a fashion retailer and what kind of managerial actions can be taken. Finally, a generalizable framework for all fashion retailers to maximize profits will be presented and discussed.

Purpose – This paper aims to identify and rank factors that influence impulse buying behavior among shoppers in Dubai. Research design, data, and methodology – Questionnaires were collected from 168 Dubai shoppers using non-probability quota sampling. Factor Analysis was completed to identify factors triggering impulse buying traits. Results – Six antecedent factors were identified: hedonism, in-store influences, product related influences, socialization, promotional activities, and convenience. Surprisingly, product related influences were the most significant in stimulating impulse buying behavior. Conclusions – This research suggests that a multitude of factors affect shopper propensity for impulse buying, with non-economic factors like product and in-store related influences having a significant impact. Hence, retail managers should concentrate on these in merchandising and promotional efforts. Against the backdrop of Dubai, one of the biggest retail destinations, this study contributes to present knowledge on impulse buying behavior. In terms of shopper inclinations and likeliness to purchase products, it highlights how shoppers respond to special in-store displays and discount offerings. For marketers, the findings regarding relative significance of various factors may help in strategies to attract consumers.