Many measurement methods for understanding consumers’ acceptable price range have been developed. Among these, Price Sensitivity Meter (PSM) is one of the most popular. It has been regarded as a convenient research method because of the ease of data collection and data processing. In particular, PSM requires only four questions to determine the price range. Nevertheless, it also has some problems from a theoretical viewpoint. The purpose of the present research is to develop a new price research method for measuring consumers’ acceptable price range. In particular, applying survival analysis to data prepared for PSM, Japanese consumers’ price acceptance ranges for several categories were estimated.

Several boride sintered bodies such as , , and were previously reported. In the present study, the sinterability and physical properties of chromium boride containing chromium carbide sintered bodies were investigated in order to determine its new advanced material. The samples were sintered at desired temperature for 1 hour in vacuum under a pressure by hot pressing. The relative density of sintered bodies was measured by Archimedes' method. The relative densities of addition of 0, 5, 10, 15 and 20 mass% composites were 92 to 95%. The Vickers hardness of the with 10 and 15 mass% composites were about 14 and 15 GPa at room temperature, respectively. The Vickers hardness at high temperature of the addition of 10 mass% composite decreased with increasing measurement temperature. The Vickers hardness at 1273 K of the sample was 6 GPa. The Vickers hardness of addition of composites was higher than monolithic sintered body. The powder X-ray diffraction analysis detected CrB and phases in containing composites.