With the history of more than 2,200 years, Yibin is one of the national historical and cultural cities named by The State Council of China. As an important alcohol production base, Yibin city has a long history of alcohol brewing. Its brewing industry products are not only well-known in China, but also sold to various countries around the world. Yibin is currently responding to China's 14th Five-Year Plan, promoting urban construction with cultural construction and developing the alcohol industry ,and trying to build an ecological new area in the upper reaches of the Yangtze River to become an “economic sub-center” in Sichuan province. The construction of Yibin city and the development of alcohol industry are intertwined together, and the development process of alcohol industry has an important influence on the urban construction of Yibin, especially in the cultural city construction. In this study, we used literature analysis to investigate the influence of alcohol industry to the construction of Yibin cultural city. Based on the degree of correlation between development elements of Yibin cultural city and alcohol industry, we believe that the alcohol industry mainly has changed the appearance and layout of the cultural landscape, and influenced the urban surrounding construction and distribution structure. What’s more, alcohol industry has enriched the life of Yibin people, and made the urban culture more colorful. Last but not least, the alcohol industry also has provided Yibin with unique tourism cultural resources, which promotes the development of Yibin’s tourism culture.

곤충사육농가는 2012년 기준 전국 325호이며전라권, 경기권, 충북권으로 사육 농가가 많으며 곤충체험학습장 및 곤충생태공원 은 총 84개이며 곤충연구소는 15 개소이며 곤충산업 시장규모는 2015년 3,000억원으로 확대됨에 따라 농업의 새로 운 소득산업으로 떠오르고 있다. 향후 곤충들이 식용이나 사료용 뿐만 아니라 미래의 식생활, 식량안보 및 생태계 유지 등의 중요한 역할이 기대되어 양주시는 유용곤충을 자원을 활용하여 창조경 제의 블루오션으로 육성해 나갈 방안을 찾고 있다. 양주시의 산업곤충 활성화를 위 해 3C 분석을 통한 고객, 경쟁자, 센터 자체분석과 외부, 내부환경을 바탕으로 SWOT 분석으로 통해 전략 방향과 비젼을 설정하였다. 분석 툴을 기초로 하여 곤 충자원의 산업화 촉진을 위해 유용곤충연구개발 확대, 식용‧사료용 신 시장 발굴을 위한 제도개선 추진, 전국민 대상 곤충산업 홍보 및 인력양성을 위한 교육, 실용화 기술개발에 따른 기준 및 규격 매뉴얼화에 중점을 두었다.