본 연구는 남해군을 대상으로 방문자의 관광지 속성 만족도 및 재방문 의도를 평가하고 농촌관광 활성화 방안을 제안하고자 수행되었다. 방문자의 사회·인구통계학적 배경, 인식, 행태, 경험, 속성 만족도, 재방문 의도를 분석하였다. 속성 만족도는 관광자원, 체험프로그램, 접근성, 시설, 숙소, 위생·청결, 홍보·정보, 친절, 가격·서비스로 구분하였고, 재방문 의도는 재방문 의도, 홍보 의도, 추천 의도로 구분하였다. 방문동기는 자연경관 감상(36.9%), 가족/친구와 시간 보내기(34.8%), 회복(13.9%) 등이었다. 목적지 이미지는 바다, 독일마을, 마늘, 갯벌체험이 주요하였고, 금산 및 보리암, 상주해수욕장, 독일마을이 남해군 속성을 나타내는 주요한 매력적인 목적지였다. 주요한 정보원은 인터넷과 주변 사람들이고, 동반자는 가족 또는 친구/연인이며, 재방문율은 57.8%이고(평균 5.4회), 남해군이 직접적이고 중요한 목적지였다. 체류기간은 2~3일이고, 여행경비는 평균 400,100원이었다. 전반적으로 관광자원, 체험프로그램에서 상대적으로 만족도가 높았고, 가격·서비스, 접근성, 시설에서 낮게 나타났다. 재방문 의도, 홍보 의도, 추천 의도 모두는 모든 속성 만족도와 매우 유의성 있는 양(+)의 상관(p<.01)을 나타냈다. 속성 만족도 모두를 독립변수로 설정하여 단계입력 방식으로 다중회귀분석한 결과에서 재방문 의도는 위생·청결, 숙소, 가격·서비스, 접근성에 의해서, 홍보 의도는 관광자원, 가격·서비스, 위생·청결에 의해서, 추천 의도는 관광자원, 시설에 의해서 유의적으로 추정되었고, 각각에서 열거된 순서대로 상대적으로 더 높은 영향력을 가졌다. 남해군 농촌관광 활성화를 위해서, 관광자원, 숙소, 편의시설에서 위생·청결, 가격·서비스의 개선이 우선적으로 필요함을 제안할 수 있었다.

In this study, we typified the project for revitalizing the rural area through text analysis using news data, and analyzed the main direction and characteristics of the project. In order to examine the factors emphasized among the issues related to the revitalization of rural areas, we used news data related to 'tourism' and 'livelihood', which are the main keyword of the project to promote rural areas. In the analysis, text mining techniques were used. Topic modeling was conducted on LDA techniques for major projects in 'tourism' and 'livelihood' keyword. Based on this, this study typified the projects that are carried out for the activation of rural areas by topic. As a result of the analysis, it was fount that the topics included in the project were distributed in 11 sub-types(Tourism Promotion, Regional Specialization, Local Festival, Development of Regional Scale, Urban and Rural Exchange, Agricultural Support, Community Forest Management, Improve the Settlement Environment, General Welfare Service, Low Class Support, Others). The characteristics of the rural revitalization projects were examined, and it was confirmed that domestic projects were carried out by tourism-oriented projects. To summarize, the government is making projects to revitalize rural areas through related ministries. Within the structure where the project is spreading to the region, a lot of projects are being carried out. It is understood that the tourism and welfare oriented projects are being carried out in the revitalization project of the domestic rural area. Therefore, in order to achieve the goal of rural revitalization, it is believed that it will be effective to carry out a balanced project to improve the settlement environment of the residents.

This study is conducted to propose urban park utilization and master plan in rural areas. Urban parks designed for the rural areas can be divided into three types: a themed type for rural tourism, a community type for hub regenerations and a waterfront type for using agricultural reservoirs. To use the themes and characteristics of ruralness, these types are required a multi-layered spatial structure. And ecological, cultural and economic networks of local tourism resources have to be integrated by utilizing agricultural reservoirs. Therefore, urban parks in rural areas can be defined as a part of the public benefit project aiming to revitalize the local economy. Also, urban parks are necessary to use attractions and amenities in rural areas. Based on theoretical backgrounds, this study proposed two sustainable master plans as the tourism resource development project for Baelyeonje, Gulye-gun. For ecological and cultural sustainability, this study proposed the environment restoration plan which reinforces the scenic resource of Nogodan in Mt. Jiri by developing the underdevelopment plan with consideration of the local landscape characteristics and resources. For economic sustainability, building the Mt. Jiri tourism complex and economic communities are needed to promote investments for securing mutual economic benefits. To achieve the sustainability, further studies related to the social equity and investment of private capital in rural areas are needed.