현시대에 이르러 이른바 4차 산업혁명의 담론이 범람하고 있다. 이처럼 엄중한 상황에서 인문학의 사회적 책무는 4차 산업혁명이란 것은 도대체 무엇인지, 그것은 또 어떠한 역사사 회적 과정과 맥락에서 등장하게 됐는지를 규명하는 작업을 최우선 과제로 삼는 일일 것이다. 이런 문제의식을 토대로, 이 작업은 현시대, 4차 산업혁명의 시대를 속도혁명 또는 질주정적 혁명의 시대로 상정, 규명하고, 속도-헤게모니에 맞설 수 있는 리듬-대항헤게모니의 가능성, 달리 말해 그 둘 간의 변증법적 관계 설정의 가능성을 한자의 문화콘텐츠화에서 모색한다. 다양한 이론적 작업을 통해 한자의 문화콘텐츠화를 뒷받침하고 한자 자체의 사회적 가치를 증진하는 것이야말로 미래의 시민과 시민사회 형성에 기여하리라는 주장도 아울러 펼친다.

This thesis examines contemporary Chinese painting after the CulturalRevolution(1966~76), focusing upon so-called “Chinese Pop art”, which I termed as“Socialist Pop art”. I considered the art of this period within the broader context of socialchanges especially after the Tienanmen incident of 1989.After the Cultural Revolution during which idolization of Chairman Mao was at itspeak, one of the major changes in communist China was that an anti-Mao wave wasgenerated in almost every social class. For example, novels that revealed the hardshipsduring the Cultural Revolution were published. Posters that openly criticized the Maoismwere also produced and displayed on the walls, and demand for democracy spurredwidespread activist movements among young generations. These broad social changeswere also reflected in art. A variety of art movements were introduced from the West toChina, and after a period of experimentation with the new imported styles, artists began toapply the new artistic idiom to their works in order to visualize their own social andpolitical realities they lived in. It was a shift from earlier Socialist Realism to a newexpression either directly or indirectly, “Socialist Pop”, an amalgam of Socialist Realism andPop art tradition. After the 1989 crackdown of Tienanmen Square protest, when communistgovernment quelled with brutal measures the students, workers, and ordinary people whorose for democracy, greater urge to protest the Deng Xiaoping regime emerged. This timecoincided with the gradual emergence of art using Pop art vocabulary to satirize the socialreality, the Socialist Pop art, along with many other art forms all with avant-garde spirit.One of the most frequent subjects of Chinese Pop art was visual images of ChairmanMao and his Cultural Revolution, and new China that was saturated with capitalism, whichtainted the Chinese way of life with a Western way of consumerism and commercialism.The reason for the popularity of Mao’s image was spurred by the “Mao Craze”in the early1990’s. People suddenly began to fall in a kind of nostalgia for the past, and once again,Mao Zedong was idolized as an entity who can heal the problems of modern China whohad been marching towards their ultimate destination, the economic development. But this time Chairman Mao was no more an idol but just a popular, commercial product. He is nomore an object of worship of almost religious nature but he has become an iconographysymbolizing the complex nature of present Chinese society. During this process ofdepicting the social reality, Chinese artists are making the authority and sanctity of Maoismineffective. Dealing with this new trend of contemporary Chinese art in view of “Socialist Popart”two manners of re-creating Pop art can be illustrated: one that incorporates thepropaganda posters of the Cultural Revolution; the other borrows from Chinese traditionalpopular imagery or mass media, such as photos taken during Mao era. What is worthmentioning is that these posters and photos of the Cultural Revolution can be identified as‘popular’media, as they were directed to educate the popular mass, thus combination ofthis ingenuous pop media with Western Pop art can be fully justified as a genre unique toChina. Through this genre, we can discover a new chapter of the Chinese contemporarypainting and its society, as their Pop art can be considered as self-portraits true to theirpresent appearances.

제 4차 산업혁명으로 일컬어지는 첨단기술 주도의 시대적 상황 속에서 게임 산업의 시장성은지속적으로 확대되어 왔으며, 미래에 대한 전망이 밝다. 그러나 국내 게임 산업은 여전히 사회· 문화적 이슈로 인하여 산업 활성화에 제약을 받고 있다. 이에 본 연구에서는 현재 국내 게임산업이 마주하고 있는 사회·문화적 장벽수준을 파악하고자, 게임이용자에 대한 편견과 게임콘텐츠의 성 상품화에 대하여 살펴보았다. 연구결과, 응답자의 대부분이 여전히 남성 게임이용자 중심이었던 과거 게임시장의 편견에서 벗어나고 있지 못하였으며, 게임콘텐츠의 성 상품화가 게임 산업을 저해하는 요인으로서 이에 대한 규제가 필요하다고 응답하였다.