본 연구는 축구화 브랜드의 3i 모델의 효과성을 검증하여 브랜드의 3i 모델 중요성과 시사점을 도출하여 축구화 브랜드 전략의 기본 자료를 제공하고자 했다. 따라서 지난 3년 동안 축구화를 구매한 경험이 있는 대상자를 표본으로 선정했으며, 421부의 자료를 최종분석에 적용했다. 자료처리는 빈도분석, 내적일관성, 확인적 요인분석, 상관분석, 구조방정식 모형 분석을 실시했으며, 모든 분석은 SPSS 및 AMOS(ver. 21.0) 프로그램을 활용했다. 연구결과 첫째, 축구화 브랜드의 3i 모델이 브랜드 신뢰에 유의한 영향을 미치는 것으로 나타났다. 둘째, 브랜드 신뢰는 소비자 구매행동에 유의한 영향을 미치는 것으로 나타났다. 셋째, 축구화 브랜드의 3i 모델은 소비자 구매행동에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 축구화 브랜드3i 모델과 소비자 구매행동 간의 브랜드 신뢰는 부분적인 매개효과가 있는 것으로 나타났다.

  ANOVA is widely used for measurement system analysis. It assumes that the measurement error is normally distributed, which may not be seen in certain industrial cases. In this study, the exact and bootstrap confidence intervals for precision-to-toleranc

Recently, growth of internet causes rapid changes in many areas of statistics such as statistical computation and analysis. Especially, bootstrap is the most interesting statistical methods applying computer resampling simulation. In this paper, we try to present how to use a method of bootstrap on the internet. We also develop to user a statistical system which is programed with ASP for user to handle easily in manufacturing system.

Recently, growth of internet causes rapid changes in many areas of statistics such as statistical computation and education. Especially, bootstrap is the most interesting statistical methods applying computer resampling simulation. In this study, we try to present how to use a method of bootstrap on the internet. We also develop to user a statistical system which is programed with java applet for user to handle easily.

Statistical process cintrol is intended to assist operators of a stable system in monitoring whether a change has occurred in the process, and it uses several control charts as main tools. In design and use of control chart, it is rational that probabilit

In this study, we establish bootstrap control limits for robust M-estimator chart by applying the bootstrap method, called resampling, which could not demand assumptions about pre-distribution when the process is skewed and/or the normality assumption is doubt. The results obtained in this study are summarized as follows : bootstrap M-estimator control chart is developed for applying bootstrap method to M-estimator chart, which is more robust to keep Type Ⅰ error when process contain contaminate quality characteristic.