This study analyzed product conditions in terms of “size system,” “clothing construction depending on fit,” “details,” “colors,” and “prices,” with an emphasis on young contemporary brands for spring/summer 2021, in order to provide basic data for the development of small-sized women’s jackets. Out of 96 domestic and foreign brands, the study analyzed 254 small-sized jacket products from 23 brands that produce size-XS jackets. First, when examining the sizes for women’s jackets, we found that 8 out of the 23 brands offer a size-XXS option. After conducting tree analysis to analyze the factors affecting the production of size-XXS, the study found significant results in the areas of “distinction between domestic and foreign brands” and “product price.” Second, after categorizing small-sized women’s jackets into 3 categories— fit-slim, basic, and straight—the study analyzed clothing construction elements depending on fit. This seasons mainly feature straight-fit’s hip-line length jacket, a 4-panel pattern, and a panel without a waist dart. Third, the study, through the analysis of the colors of small-sized women’s jackets, found a higher frequency of colors in the order of black (23.0%), white (13.3%), and beige tones (10.1%), with additional colors such as sky blue, rose pink, and aquamarine in production, which exhibit the senses of the seasons. Price analysis revealed that small-sized jackets constituted a price range at the mid-to-low end, as in ₩50,000-100,000 (30.3%), ₩100,000- 150,000 (19.3%), and ₩150,000-200,000 (11.8%).

The emergence of environmental and social issues has led to global discussions for the realization of sustainable development. The purpose of this study is to propose a method of sustainable fashion design using waste Hanbok, focusing on men's Hanbok with cultural values. The study utilizes literature research and fashion design development. From the literature study, reform was judged to be a higher concept encompassing reduction, recycling, and upcycling. Reduction is a design method through removal, and recycling design transforms from its original form into a completely different product. Upcycling design focuses on improvement and change in functionality. Accordingly, nine redesigns using men’s Hanbok were developed from which three were produced. Consequently, the reduction design demonstrated a small range of variation without changing the item, and cultural sustainability was confirmed through the design that removed the components and recombined the Hanbok. Second, recycling redesign can be reconstituted into a different item. Third, upcycling enables various designs through module assembly, which prolongs the lifespan of the product and confirms its value as a raw material for waste Hanbok. This study is meaningful in realizing sustainable fashion and suggesting practical measures for the sustainability of Korean traditional culture and creative fashion design planning.

The purpose of this study is to provide basic data to assist students and industrial designers in fashion by examining the trend of designing women’s wear with the SCAMPER method. In the research, the seven types of SCAMPER methods for fashion design were classified based on the previous studies. From 2010 S/S to 2020 S/S, data from 5,149 photographs were collected through overlapping checks and classified by SCAMPER method type. Data analysis was performed using SPSS 25.0 for frequency analysis. As a result, in the SCAMPER “combine” method, more than two items were combined, or structural details were combined with items. In the most applied “adapt” method was involved imitating similar images, or natural forms, or other objects. The “modify” method was applied by changing the shape of some details in basic fashion items. The “magnify” method was applied by enlarging, elongating, or elevating some details of fashion items. The “minify” method was applied by minimizing, shortening, or lowering some details of basic fashion. The method of “put to other use” was expressed throughout the clothing by using non-fabric or trimmings such as metal, beads, and strings. The “rearrange” method was applied by repositioning the top and bottom, front and back, or outside and inside in fashion items and in details. The “reverse” method was applied by reversing the style of fashion, mix-and-match fabric, or switching the gender of the fashion items.

This study analyzes the images of models in womenswear advertisements targeting women in their fifties. The goals of this study are: 1) to investigate beauty ideals for middle-aged women by analyzing models’ look age, chronological age, wrinkles, gray hair, hair length, body type, and race; and 2) to explore how ageing is dealt with in advertisements by analyzing the range of bodies shown in advertisements, the color mode of photographs, and the clarity of models’ figures in relation to models’ look ages. A total of 155 printed advertisements from January 2012 to January 2017 from the brands Daks Ladies, Lebeige, Luciano Choi, PAT, and Zishen were selected for analysis. Womenswear brands targeting middle-aged women reinforce cultural ideals of female beauty that emphasize youth and slenderness. They do this by using thin and slender models, who most often appear to be in their twenties and thirties, and have hair longer than their shoulders. Brands with higher price ranges show a preference for Caucasian models, which reveals that a Caucasian identity is associated with sophistication. In addition, the bodies of models who appear to be in their forties and fifties were concealed by framing photographs mostly above the knees. Older models’ features were also obscured via the use of black and white photography, strong lighting and contrast, and digital editing that blurred the boundaries between figures and their backgrounds. These decisions for how to represent models could result in negative self-esteem and a denial of the symptoms of ageing among middle-aged women.

The purpose of this study is to consider the design characteristics of Chinese traditional clothing, especially from the Ming-Qing Dynasty era, and how they have influenced contemporary fashion. Regarding research methods, this study determined the design characteristics, such as the form, color and pattern of Chinese traditional clothing of the Ming-Qing Dynasty era. In addition, 440 photos were collected from the Paris Collection from 2005 to 2014 using www.firstviewkorea.com. The results of this study are as follows. First, the most popular silhouette from Chinese traditional clothing appearing in contemporary fashion was the H-shaped one, and the internal lines appeared in the following order: Chinese collar; narrow sleeve; symmetrical front opening; round collar; wide sleeve; and the C-shaped Biwa front-end. Second, the most popular color was achromatic black, followed by white. The chromatic colors were in the order of blue, yellow, red, green, and purple. Third, the patterns appeared in the following order: Plant patterns, complex patterns, and animal patterns. The peony pattern appeared the most commonly as a plant pattern, followed by the arabesque pattern and the plum blossom pattern which appeared with a similar proportion. Dragon, bird and phoenix patterns appeared the most for animal patterns. It is considered that the results of this study will be helpful for designing products for Korean fashion brands that will advance to the Chinese market. In addition, it will help Chinese designers apply the Chinese-style design characteristics popular among people throughout the world when they advance to the West.

The recent fashion market failed to satisfy the needs of female customers in their 30s who are demanding a slim jacket that makes the wearer look young and slim. Accordingly, the slim-fit jackets of domestic brands targeting the women in their 30s were collected to conduct look and movement fitting evaluations based on the standard somatotype, and a slim-fit tailored jacket prototype was developed based on the present findings. This research aims to increase the satisfaction level of the slim-fit jacket customers reflecting a variety of somatotypes of women in their 30s. The research process was developing jacket patterns fully reflecting the properties in terms of extra space and design lines for different somatotypes of women in their 30s based on the jacket pattern formulated through the advanced research, and then suggesting pattern design methods for the different somatotypes. In this sense, this research attempted to identify the problems concerning the slim-fit tailored jacket fitting for different somatotypes of women in their 30s. The main aim was to suggest ways to improve the customers’ satisfaction level regarding the fit, and enable the manufacturers to produce a well-fitting jacket reflecting the peculiarities of each somatotype.

The purpose of this study is to propose the information and idea that can be applied to color planning by investigating preferred color according to ages, items by distribution of 30s~50s women. As the survey method, questionnaire survey and one-to-one investigation by preparing the color table of basic color and trend color were conducted, and total of 280 questionnaires were used for statistical analysis. The results of this study areas follows. First, in basic color, there were significant differences in preferred hues and tones by age groups. The preferred hues were N, PB in all ages, and the higher the age, the more people preferred vivid tones. Second, in basic color, there was significant difference in preferred hues of jumpers, one-pieces by distribution, and the preferred hue was found to be N in the items except jumpers. There were significant differences in preference tones of all items according to distribution. Third, in trend color, there was no significant difference in preferred hues by age groups. Preferred tones had significant differences by distribution, and the higher the age, the more people preferred vivid tones. Fourth, in trend color, some items had significant differences in preferred hues and tones by distribution. B was preferred in all age groups, and vivid tones were more preferred in wholesaler than the department store. Based on these results, this study proposed 30s~50s women's wear color planning idea that applied consumers' preferred color according to ages and items by distribution.

This study was conducted based on a comparative analysis of design-specific features prevalent in the Women's Wear Collection S/S 2011. As the method of this study, the denim styles were classified by various fashion design factors consisting of silhouette, fit, color, and textile fabric, which were extracted from an image database. The properties of denim fabrics associated with each fashion image were investigated to inform fabric development and washing. The results of the study show that the dense and glossy surface of the denim fabric represent a modern trend, which can be achieved by blending lyocell, tencel and rayon or by using different textiles, such as lightweight plain weave and satin instead of twill. For casual look, various washing effects were utilized jean's casual feeling like freedom and activities, while in a modern image, washing effects was restricted. And a glossy textile offers a simple modern look. The Modern image represents a simple H-silhouette and wide or straight fit in bottoms as well. Brightness can be adjusted by washing-induced bleaching. High brightness gives an elegant image, while low brightness makes a casual image. The purpose of this study is to configure a database for the development of design in the growing women's casual wear market. In addition, This study, in which the elements for specific fashion image-making were analyzed, can be used as a reference for developing denim style and fabric.

The purpose of this study was to figure out consumer's recognition on brand's peculiar style on Korean contemporary women's apparel brand. The contemporary women's apparel brands show advanced and stylish merchandise at better price points. This segment of the Korean ready-to-wear market has been growing fast in last decades. Four contemporary women's apparel brands(I, K, M, and T) were participated in this study. The data(n=216) were collected with questionnaire survey at 24 apparel retail shops in metro Seoul area. The questionnaire measured the consumers' recognition on each brand's peculiar style. The subjects evaluated each brand's typical silhouette, materials, and style image. The results of the survey showed that the style image factors were ‘stylish’, ‘simple’, ‘casual’, ‘feminine’, and ‘classic’. The style image of each brand was differentiated from others. The brand T had classic image, the brand K had simple and casual image, brand M had stylistic image, and the brand I had feminine image. The features of materials that used at the four brands were not very different by the brands. They used the high valued materials. The common features of the materials were ‘smooth’, ‘thin’ and ‘light weight.’

Acjurumpo is one of the most representatives daily outfit of Joseon Dynasty is a clothes which has a characteristic of having creases under the armhole and it has a lot of chance to use on modern clothes design. This study wants to provide a information on traditional clothes to the public and modernize traditional clothes by designing modern women clothes by adapting Acjurumpo, one of Joseon Dynasty’s men’ daily outfit which is not very well-known to publics as a link of traditional clothes modernization. Acjurumpo’s characteristic is usually having a knife-shape collar and having two sup and one sup, but outside sup of having two sup was more common. There were tongsu, duri, as a example of shape of sleeve. For Mu the combinations were different from Acjurum starting with a shape of trapezoid, triangle to big Mu on a body of side line. For Gorum there were two pairs of long and short Gorum, two pairs of short Gorum or one pair of short or long Gorum. Slit of po was on both side or back. Acjurumpo which was adapted on modern clothes, it was usually used on Hanbok companies that used traditional shape or similar shape to design children’ clothes. This study designed three summer one-piece and two winter jacket for women clothes adapting Acjurumpo. And it was designed by using modern material adapting Acjurumpo’s characteristics, changing knife-shape collar, Acjurum, mu and Gorum. This study expects for popularization of many traditional clothes developed by modern design in future.