This study aims to integrate sports uniform design into fashion as an effective communication means by analyzing the uniforms of women's pro basketball and volleyball teams in the country. As part of the research method, a literature review was conducted on the domestic pro sports background and women's basketball and volleyball uniforms. For empirical research, an analysis was performed of the uniforms of 12 teams in total: six women's pro basketball teams and six women's pro volleyball teams in the 2013~2014 league. The following results were obtained. First, in terms of formativeness, sleeveless shirts and shorts are basic in both basketball and volleyball. However, there are remarkable differences between the two. Shirts in volleyball are tighter, with the body figure visible, and shorts are shorter in length than those in basketball. Most basketball uniforms have a V-neckline and are collarless, while volleyball uniforms have a standup collar in all teams. Second, both basketball and volleyball apply the representative color of the sponsoring company and the team's typical color, but common colors, such as blue, navy, and white, are used in many teams, which fails to represent a uniquely differentiated image. Third, the logo or symbol of a sponsor is excessively applied to both basketball and volleyball uniforms. This downgrades the uniform's own esthetic features. Fourth, a fashionable uniform design, that reflects the bodily characteristics of women and the characteristics of the sports game would be a beneficial communication tool for all the tiers to become involved in participation and entertainment.
Purpose: The aim of this study was to examine the influence of Self Management Strategies and Sports Performance Strategies for Team Cohesion on women's pro basketball team. Methods: Data was collected by a survey method from 89 Korean women's professional basketball athletes for this study. The data analysis was conducted suing the PASW statistics ver. 18.0 with the factor analysis, one-way ANOVA, and stepwise regression performed and Scheffe's post-hoc was applied if when the results showed a significantly difference. Results: (1) group social cohesion, mental readiness, daily living management, physical conditioning, interpersonal relationship, condition control, and imagery-goal setting were significantly different by aging, (2) mental readiness, daily living management, physical conditioning, interpersonal relationship, training management, condition control, imagery-goal setting, and relaxation were significantly different by career, (3) group task cohesion, daily living management, physical conditioning, interpersonal relationship, and condition control were significantly different by average playing time, (4) no different by position, (5) Self Management Strategies (training management, daily living management, mental readiness) influenced Team Cohesion, and (6) condition control influenced Team Cohesion (individual social cohesion, individual task cohesion, group task cohesion). Conclusion: The women pro basketball players who have higher age, career, and average playing time than the others efforts harder with self management and sport performance strategies for maintaining and improving their athletic performance which influence to enhance team cohesion, and it finally supports team performance being advanced.