Currently, dramatic change had led to the growth of the distribution environment and the retailer’s distribution channel. This change had shifted the ‘single channel’ to ‘multi channel’, and from ‘cross channel’ to ‘omni channel’. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers’ perceived risk as well as consumers’ perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel’s instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel’s instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

The purpose of this study was to investigate the effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect data from 170 female college students and collected data were subjected to descriptive analysis and regression analysis using SPSS Window program. The results of this study showed that the congruency of parent brand image with self-image and perceived risk had a positive effect on attitude towards extended product, whereas product knowledge had a negative effect on attitude towards extended product in fashion brand extension. Also, the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension with positive moderating effect of perceived risk and negative mediating effect of product knowledge.

The purpose of this study was to investigate the influence of air traffic controller's leadership characteristics and hazardous attitudes on the team effectiveness. The effectiveness make use of team efficacy and team commitment. Leadership characteristics and hazardous attitudes make use of the contents of a CRM manual. The study showed following results. 1) Leadership characteristics has a positive influence on the team effectiveness. 2) Hazardous attitudes has a partially bad influence on the team effectiveness. This study was conducted under the auspice of civil and military ATC facilies and by participation of devoting ATC controller's.

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's α was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

일반적으로 VTSO(Vessel Traffic Service Operator)는 양 선박의 충돌위험 정도를 판단할 때, 선박들의 침로와 속력, DCPA(Distance to CPA)와 TCPA(Time to CPA) 그리고 양 선박의 조우 상황 등을 종합적으로 고려한다. 이에 본 연구에서는 VTS(Vessel Traffic Service) 관점에서의 선박충돌위험을 예측하는 방법으로 위험지수(Risk Index, RI)를 선박 조우 상황에 따른 위험, 선박 간 근접거리에 따른 위험 그리고 접근시간에 따른 위험으로 나누어 구하고, VTSO의 위험 태도를 반영한 충돌 위험도를 제안하였다. 위험지표의 각 계수와 위험 태도는 VTSO 설문을 실시하여 구하였고, 제안한 위험도의 타당성 검증을 위하여 부산항의 실제 사고 사례에 ES(Environmental Stress) 모델의 교통 환경 스트레스치(ESS) 을 함께 적용하여 유효성을 확인하였다.