This investigation aims to identify the roles of the discourse marker ja in home shopping discourse. In 12 excerpts of home s hopping d iscourse, ja h as been f ound 8 6 times, u sed as a marker o f adding more information, changing a subject, starting a new topic, focusing and suggesting. The analysis showed that the adding more information function, which is the most frequently used one (35 times), and the suggesting one were newly found in this type of discourse and directly related to the characteristic of the discourse: show hosts tend to provide as much information about the product as possible and to justify the consumption by suggesting various reasons. In addition, cases in which ja was used more than two times by one speaker were often found, which is connected to the fact that it is necessary to keep consumers' attention for the purpose of selling products. Also, guests who occasionally appear to help the hosts never used ja, which is because only show hosts have the power to control the discourse. In the process of switching the topic (e.g. price, composition, product features, or rushing comments), ja was used as a subject-changing marker second most frequently (29 times), especially when making rushing comments. These findings turn out to be closely related to the distinctive features of home shopping discourse, demonstrating the importance of studying discourse markers within the context of institutional discourse.

This study aimed to investigate the influence of consumers' innovativeness, perceived benefits of home shopping mobile apps, and satisfaction with telephone orders on switching to and satisfaction with such apps (for those who have used these apps). This study also investigated the influence of the aforementioned factors on the intention to switch to home shopping mobile apps (for those who have not used these apps). Data were collected from 546 customers ranging in age from 18 to 59 with experience purchasing fashion goods from home shopping networks, and 502 of the questionnaires were used in the statistical analyses. Structure equation models were employed using AMOS 23.0. The results were as follows: for consumers experienced with home shopping mobile apps, their innovativeness and perceived benefits of such apps (convenience, usefulness) influenced their switching behavior. Additionally, consumers' innovativeness and perceived benefits of these apps (usefulness, accessibility, interactiveness) affected their satisfaction with the apps. For those not experienced with home shopping mobile apps, consumers' innovativeness and perceived benefits of the apps (interactiveness, security, enjoyment) influenced their intention to switch to these apps. These results indicate that different strategies should be developed for home shopping consumers experienced and inexperienced with these apps for the improvement of app satisfaction.

The purpose of this study is to let the entire logistics system be managed in cyberspace by effectively sharing the logistics information between companies involved in the process, changing conventional commerce to electronic commerce. Most of the goods traded through electronic commerce are small goods involving small business transactions. This produces many problems in shipping and delivery and the leads an inefficient logistics system. Another problems is that there is no sharing of information that process the logistics flow and no systematic management of pick-up and delivery information. As a result, rise in logistics cost, longer delivery period and poor service quality are inevitable and these results are becoming an obstacle in the widespread usage of the electronic commerce. Companies that are part of logistics center can cooperate logistics business in Cyber space and share the entire logistics information through the cyber logistics center. This turns out in effective sharing of logistics information, and thus, allows efficient management of logistics, improves logistics service, and reduces logistics cost.

본 연구는 TV화면에 입체감을 표현하여 소비자의 구매 욕구를 촉진하는 TV홈쇼핑 식공간 연출에서 표현되는 공간 깊이감이 표현되는 연출의 특성을 파악하기 위해 2005년 3월에서 2010년 11월까지 C*홈쇼핑에서 실제로 방영된 식기 판매 방송 중 6개 브랜드 식기 판매 방송의 실제 연출 이미지 자료를 분석하고, 신뢰도 분석, 요인 분석과 다중 회귀분석기법을 사용하여 설문 조사를 통해서 감성 형용사 이미지어를 분석하였다.TV화면이라는 평면에 입체를 표현되는 연출의 특징은 크기의 비교, 중첩, 사선배치와 원근법적 배치로 추출하여 분석하였고, 식기방송에 주로 사용되는 카메라 앵글의 종류를 버즈 아이 뷰, 하이 앵글, 아이 레벨 등으로 구분하여 적용하였다. 이 분석의 결과로 정리되는 것은 소비자 선호도가 높은 연출은 브랜드 식기의 주요인에 높은 상관도를 보인 이미지어를 인식하는 경우라는 것이다. 따라서 카메라 앵글과 특성에 의한 선호 연출의 방향 제시가 가능하며, 소비자가 선호하는 정량적 데이터 베이스를 이용하는 새로운 개념의 공간 연출 개념이 가능하다고 본다.