The purposes of this study were to categorize of pro-environmental clothing purchasing and disposal behaviors and to identify impacts of health and environment consciousness on pro-environmental clothing purchase and disposal behaviors. The subjects were homemakers (n=381), and they were segmented into LOHAS group, environment conscious group, unconscious group, and wellbeing group according to their health and environment consciousness. Older homemakers were included in LOHAS group and environment conscious group. And these homemakers performed pro-environmental clothing purchasing and disposal behaviors better than wellbeing group or unconscious group. Health consciousness was positively related with the second-hand clothing purchasing and recycling. Environment consciousness was positively related with clothing made with organic, natural or functional materials, or the second-hand clothing purchasing, and recycling of the second-hand clothing. There was a need to develop continuing education programs to strengthen homemakers' health and environment consciousness, or to upgrade their pro-environmental clothing purchase and disposal behaviors.

It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

The purpose of this study is to observe the influence mother's pro-environmental consumption behavior have on the adolescents' environment-friendly attitudes and adolescents' pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ environment-friendly attitudes. Second, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, mediating effect of adolescents' environment-friendly attitudes was verified in the relationship between mother's and adolescent's pro-environmental consumption behavior. The findings suggest the importance of adolescents' environment-friendly attitudes and improve adolescent's pro-environmental consumption behavior by having practice mother's pro-environmental consumption behavior.

The purpose of this study was to observe the influence adolescents’ environmental experience and environmental consciousness have on the pro-environmental consumption behavior. Also by examining the variable relation, the study scoped out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and the correlation analysis, multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, adolescents’ environmental experience, environmental consciousness and pro-environmental consumption behavior showed a positive relationship. In other words, the more the experience, the more sense of responsibility adolescents had towards the environment and society, leading them to have pro-environmental consumption behavior. Second, environmental experience and environmental consciousness were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, partial mediating effect of environmental consciousness was verified in accordance with the relationship between environmental experience and pro-environmental consumption behaviour. The findings suggest the importance of adolescents' environmental consciousness and improvement of pro-environmental consumption behavior by having students gain environmental experience.

이 연구는 학교 현장에서 쓰레기 줄이기 활동과 관련하여 환경심리학적 강화물이 환경태도 와 실천의식 및 환경 친화적 행동에 어떻게 영향을 미치는지, 그리고 강화물 중 환경 친화적 행동을 증진하는데 가장 효과적인 것은 무엇이며, 환경심리학적 접근이 환경문제를 해결하는데 어떻게 기여할 것인지를 제시하는 것이다. 이 연구를 위해 경기도 소재 J초등학교 6학년 2개 반 70명을 대상으로 실험 수업과 설문 조사를 실시하였고, 그 연구 결과는 다음과 같다. 첫째, 실험 수업 대상 학생들에게 사전⋅사후 검사를 통해 환경 친화적 행동의 변화를 조사한 결과 환경심리학적 강화접근법은 환경태도와 실천의식 및 환경 친화적 행동을 증진시키는데 효과적 인 것으로 나타났다. 둘째, 환경 친화적 행동을 증진시키데 사용한 강화물의 경우 즐거움이 가 장 효과적이었고, 다음으로 쿠폰 혜택, 명예, 현금 순으로 나타났다. 셋째, 환경규범 활성화와 정적⋅부적 강화접근 및 환경 교육은 환경 친화적 행동의 발생빈도를 증가시키는데 기여함으 로써 환경 보호 기능이 가능하다.

This research was composed over a period of 10 times and was performed to be conducted in an environmental education class for 4 months from September to December of 2008 by selecting 32 experimental group students and 32 control group students from OO Middle School in the Busan area. An environmental education program utilizing IIM(independent investigation method) was composed by selecting a theme for environmental education among the environmental curriculum in middle schools. The results of analyzing the effects which influence environmental sensitivity and environment-friendly behaviors after applying the environmental education program utilizing IIM are as follows. First, it was revealed that the environmental education program utilizing IIM is more effective among experimental group students than control group students in regards to environment-friendly sensitivity. Second, it was revealed that the environmental education program utilizing IIM is more effective among experimental group students than control group students in regards to environment-friendly behaviors. Third, it was seen that even students responded very favorably toward environmental education program utilizing IIM.