본 연구의 목적은 뷰티 전공 대학생을 대상으로 개방형 질문지와 포커스 그룹 인터뷰의 두 가지 통합 연구방법을 통하여 교육 서비스 품질 구성개념을 규명하고자 한다. 연구 참여자는 전국 2년 제, 4년제 대학의 뷰티 전공 재학생을 모집단으로 설정하고 임의 표집방식으로 250명을 채택하여 조사 에 사용하였다. 일련의 결과는 다음과 같다. 첫째, 개방형질문지의 귀납적 내용분석 결과 뷰티 전공 대 학의 교육 서비스품질은 전공지식, 교육적 자질, 교수-학생 친밀감, 학생욕구반영, 활용성, 교육과정 구 성, 환경효율성, 교육기자재, 명성의 9개 세부 영역과 일반영역으로 교수 전문성, 교수-학생 공감, 교육 과정, 교육 환경, 명성의 5개 영역으로 도출 하였다. 둘째, 포커스 그룹 인터뷰 결과 귀납적 내용분석을 보다 타당성 있게 지적하고 심도 있게 도출 되었다. 본 연구의 결과 뷰티 전공 대학의 교육서비스 품질 의 측정도구 개발에 기초자료로 활용될 수 있을 것으로 사료된다.

본 연구는 국가지원 뷰티 관련 교육기관의 교육서비스품질이 수강생의 지각된유용성과 진로 준비행동에 미치는 영향을 규명하는 것 이였다. 연구참여자는 서울·경기 소재 국비지원 교육기관(학원)에 수강자 362명을 임의표집방법으로 표집 하였다. 수집된 자료는 SPSS 통계패키지 26.0 버전을 이용하여 기술통계, 요인분석, 신뢰도분석, 상관관계분석 및 다중회귀분석을 통하여 자료를 분석하였다. 일련의 연구절차를 통하여 도출된 결과는 다음과 같다. 첫째, 교육서비스품질, 지각된 유용성 및 진로준비행동의 변인들은 상호 상관관계가 통계적 유의하게 나타내었다. 둘째, 교육서비스품질은 지각된 유용성에 통계적 유의하게 정적(+)영향이 있는 것으로 나타났다. 셋째, 교육서비스품질은 진로준비행동의 정보수집 활동, 직무준비활동 요인에 통계적 유의하게 정적(+) 영향을 나타내었다. 넷째, 지각된 유용성은 진로준비행동의 정보수집활동과 직무준비활동 요인에 통계적 유의하게 정적(+) 영향이 있는 것으로 나타났다. 본 연구의 결과는 국비지원 뷰티관련 교육기관의 교육서비스품질을 재평가하여 뷰티관련 국비지원 사업의 효율성을 높이고 교육 서비스품질 향사아에 기초자료로서 활용할 수 있을 것이다.

Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi’s loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers’ dissatisfaction by loss.

The main focus of the current article is to introduce and apply an evaluation model to an rNSET program for non-native speaking English teachers. The rationale behind why an rNSET program evaluation should make use of a synthesized approach to look at diverse variables from a balanced perspective is provided. While using the model as a guideline, this article explores the way quality drivers in an intensive teacher education program are interconnected to affect program quality. What/why/how the case study foreign teacher educator does needs to be examined through teacher trainees' perceptions and reactions, who better know context variables in their own classrooms. It turned out that the trainer's teaching quality was affected a lso by the socio-cultural variables within and beyond his classroom area. [n addition, it was revealed that discrepancies between stakeholders' beliefs and practices could lower the program quality as well. The article illustrates the process of how quality drivers and context variables affect each other to determine program quality and warrants more attention from ELT evaluators.

This study analyzes the effect of quality of services provided to the students’ in relation to their satisfaction and loyalty. Respondents in this study were seventh semester students of Universitas Muslim Nusantara Al-Washliyah, the total number of students was 312. Data analysis techniques in this study used was SEM (Structural Equation Modeling) using the SmartPLS program. The results showed that students’ satisfaction significantly mediated the correlation between academics and students’ loyalty, between non-academic and students’ loyalty, between reputation and students’ loyalty, and between campus access and students’ loyalty; on the other hand, students’ satisfaction was not significant in mediating the correlation between program issues and students’ loyalty. The findings suggest that it is necessary to improve the quality of lecturers to improve students’ academic abilities and communication skills. As far as non-academic aspects are concerned, conducting training and development efforts and increasing awareness programs for administrative staff is important. For the reputation aspect, to carry out several marketing campaigns which predict to have an effect upon students in building positive perceptions of campus has to be executed as well. Meanwhile for access aspect, it should be made certain that every student can have direct access to staff employees, and it is necessary to improve dimensions which can increase students’ satisfaction so that students are convinced of their choice of campus and then they are likely to recommend their chosen university and spread positive things about their institutions.