연구의 대상지인 어촌은 새로운 소득기반을 창출하고 어촌공동체를 유지하는 방편으로 어촌관광에 주목하게 된다. 이는 어촌공간의 비일상성이 관광의 기능과 부합되면서 새로운 가치가 창출되기 때문인데, 이러한 어촌관광의 중요성에 비해서 관련 정책은 다소 미흡한 실정이다. 따라서 본 연구는 어촌관광에 대한 우리 사회의 관심도를 분석하고, 시대별로 이슈와 정책은 어떻게 변화되는지 분석하고자 한다. 뉴스 분석 시스템인 빅카인즈를 활용하여 국내 언론에서 보도된 어촌관광 관련 기사들을 체계적으로 수집 및 분석하였다. 그 결과 어촌관광에 대한 사회적 관심과 정부의 정책적 지원이 시간이 지남에 따라 증가했음을 확인할 수 있으며, 이는 어촌관광이 지역경제 활성화 및 어촌지역 소멸방지에 기여할 수 있는 중요한 전략임을 시사하는 결과이다.

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.