This study aims to subdivide consumers by attributes determined mainly by consumers of fresh ginseng. It is to compare and analyze the characteristics by cluster, and to deduce the implications on distribution and marketing. For this study, a survey was conducted targeting 250 consumers of fresh ginseng. The factors were deduced through performing the exploratory factor analysis on the results of the survey, and the consumers of fresh ginseng were classified through cluster analysis. As a result of the study, the attributes considered for the purchase of fresh ginseng were condensed to the three factors: physical characteristic factor, safety factor, and cultivation indication information factor. With these as the standard, the consumers of fresh ginseng were subdivided into the three clusters: safety-oriented consumption type, label-centered consumption type, and high involvement consumption type. It was found that there were differences in demographic characteristics and attributes considered for purchase of fresh ginseng by cluster analysis. This study suggests the implications for revitalization of the fresh ginseng industry by subdividing consumers of fresh ginseng and suggesting the characteristics by cluster.

"Chuyoung" as a new double cropping potato variety was bred in 2005 for table use through a cross between "Dejima" with short tuber dormancy and HRB-31 which is a tetraploid derived from an interspecific cross between "Russet Burbank" and Solanum phureja line. It was evaluated for short dormancy, growth and tuber characteristics every twice a year from 1997 to 2001. Regional yield trials were performed from 2002 to 2004 at three locations, Jeju, Namhae and Gangneung of Korea, respectively. Its tuber shape is oblong with yellow skin and flesh colors. Its dormant periods is 60~70days. It showed less incidence of physiological disorders such as cracking or knobs on tubers, and higher resistance to common scab by Streptomyces scabies compared to "Dejima". It has tall plant height and erect growth type with green-broad leaflets and white large inflorescence. Its average yields are 29.5 and 22.6 ton/ha at 90 days after planting in spring and autumn cropping, respectively. It also showed higher marketable yield due to the lower incidence of common scab and physiological disorders compared to "Dejima".

"Chugang" as a new double cropping potato variety for table use was bred in 2003 from a cross between H83005-2 with short dormancy and "Superior" with common scab resistance. It had been evaluated for short dormancy, growth adaptability and tuber characteristics every twice a year from 1990 to 1999. Regional yield trials had been performed from 2000 to 2002 at three locations, Jeju, Namhae and Gangneung of Korea, respectively. It has round oblong tuber shape with yellow skin and white flesh color. Its tuber dormant periods is approximately 50~60 days. It showed less physiological disorders such as cracking or knobs, and more tolerant to environmental stresses such as plant death by flooding and damages by frost or severe wind compared to "Dejima". Average yields of "Chugang" are 34.6 and 31.1 ton/ha at 90 days after planting in spring and autumn cropping, respectively. It is more resistant to common scab and less susceptible to late blight (phythophthora infestans) compared to "Dejima". However, it is susceptible to potato virus Y (PVY) and andean mosaic virus (AMV).

Lately, the autumn cropping areas of potato have been steadily increased to supply fresh potatoes all year round in Korea. Although "Dejima" is a main cultivar for autumn cropping, it is very susceptible to common scab (Streptomyces scabies) and show high frequency of physiological disorders such as knobs and cracking on tubers. "Chudong" was bred in 2002 for fresh table use from a cross between H83520-3 with short tuber dormancy and "Superior" with common scab resistance. It has attractive, round tuber shape with white skin and flesh colors. Its tuber dormant periods is 5 days longer than 65 days of "Dejima". Its average yields were 32.4 and 21.8 ton/ha at 90 days after planting in spring and autumn cropping of regional yield trials, respectively. It is more resistant to common scab and potato leaf roll virus and less susceptible to late blight (Phythophthora infestans) compared to "Dejima". However, it is susceptible to potato virus Y.