Political conflicts and trade tensions affect entrepreneurial activities. This paper qualitatively evaluates the success factors of a B2B company’s marketing management strategies within the context of trade policy changes. Results indicate that a strong brand, personal ties to customers, retailers and competitors, and international manufacturing sites reduce the risk. Companies not only face the challenge of disruptive innovation caused by global digitalization activities. In addition, disruptions in the macro-environment are actually increasing. One example that impedes the growth of industrial activities is the current, still escalating, US-China trade war. Unusual forms of marketing coalitions and networks in trans-organizational systems are considered key constellations to ensure future company success (Achrol, 1991). What are the success factors for a B2B company’s marketing management strategies within the context of disruptive economic market and industry conditions, e.g., international trade policy changes?
In this article, firstly, we talk about why we respond to “climate change impacts in nature and society” educationally. Secondly, we try to find ways that Jeju also has the ability to halt biodiversity loss and apply nature-based solutions to conserve biodiversity, enhance resilience, and so improve the well-being of the people on the island and in turn to improve the well-being of the people on the planet at the grass roots level of UNESCO internationally protected areas. Thirdly, we try to develop World Environment University Online School Leads Establishment of World Environment University so called “Lead WEU.” We will announce “World Environment University Online School Leads Establishment of World Environment University” at Private Meeting of the 2020 World Conservation Congress on September 9, 2021 in Marseille of France. We propose ”Jeju Global Governance of World Heritage; Climate Change Impacts and Integrated Management of UNESCO internationally Protected Area, at the graduate class of Jeju National University from September 2 to December 9, 2021. The core program centered at the University itself would be developed initially on the basis of the comparative advantage offered by its location in Jeju and the quality of faculty, full and part time, that could be recruited to the University.
Internet represents an increasingly relevant marketing channel for reaching foreign countries (Sinkovics, Sinkovics, & Jean, 2013). The aim of this paper is to understand how Western firms can exploit digital platforms to enter and sell their products in the contradictory market of China: more advanced than the Western one but also with many restrictions. Drawing from a literature about Internet as communications (Bilby, Reid, & Brennan, 2016) and sales channel (Bai, McColl, & Moore, 2017; Deng & Wang, 2016; Petersen, Welch, & Liesch, 2002), we develop three propositions to be tested in China. We carry out a qualitative research based on interviews with seven key informants operating in the Chinese market. Findings discuss the peculiarities of the Chinese digital environment. We confirm that dealing with Internet in China is different from other countries, therefore even if companies already have competences related to web marketing, they need to (re)learn how to use it and adapt their marketing strategies. Moreover, despite the growing role of the Internet as retailing channel in the Chinese market, we find that digital platforms do not substitute local distributors because of their primary in guanxi established. Internet has not substituted existing channel intermediaries but it has been rather added to them in a omnichannel strategy
최근 지구온난화로 인해 해수면이 상승하고 해양 생태계가 큰 변화를 보이는 것으로 보고되고 있다. 한반도 주변 해역에서도 수온과 해수면이 상승하고 있다고 보고되고 있다. 뿐만 아니라 가시파래, 불가사리, 해파리 등이 대량 발생하고, 바다 사막화가 증가되는 등 해수면 상승과 해양생태계의 변화로 어민 경제에 심각한 영향을 끼치고 있다. 본 연구에서는 지구 온난화의 원인과 그 메카니즘을 소개하고, 지구 온난화가 해양환경 변화와 해양 생태계에 미치는 영향과 그 대책에 관하여 보고하고자 하였다.
이 연구의 목적은 예비 중등 교사를 대상으로 지구 환경에 대한 환경 인식, 지구 환경의 하위 영역에 따른 환경 인식, 그리고 전공에 따른 환경 인식에 차이가 있는지를 조사하는 것이다. 이를 위해 '성장과 기술의 부정적 결과', '인류와 자연의 관계', '삶의 질', '생물권의 한계'의 4가지 하위 영역으로 구성된 NEP 검사 도구를 사용하였다. 연구 결과, 대부분의 예비 중등 교사들은 생태학적 환경 인식을 지니고 있었으며, 전공에 따라서도 유사한 환경 인식을 지니고 있었다. 그러나, 환경 관련 교육의 경험 유무에 따라서는 유의한 차이를 나타내었다.
It is suggested that magnetosonic waves (also known as equatorial noise) can scatter radiation belt electrons in the Earth’s magnetosphere. Therefore, it is important to understand the global distribution of these waves between the proton cyclotron frequency and the lower hybrid resonance frequency. In this study, we developed an empirical model for estimating the global distribution of magnetosonic wave amplitudes and wave normal angles. The model is based on the entire mission period (approximately 2012–2019) of observations of Van Allen Probes A and B as a function of the distance from the Earth (denoted by L*), magnetic local time (MLT), magnetic latitude (λ), and geomagnetic activity (denoted by the Kp index). In previous studies the wave distribution inside and outside the plasmasphere were separately investigated and modeled. Our model, on the other hand, identifies the wave distribution along with the ambient plasma environment—defined by the ratio of the plasma frequency (fpe) to the electron cyclotron frequency (fce)—without separately determining the wave distribution according to the plasmapause location. The model results show that, as Kp increases, the dayside wave amplitude in the equatorial region intensifies. It thereby propagates the intense region towards the wider MLT and inward to L* < 4. In contrast, the fpe/fce ratio decreases with increasing Kp for all regions. Nevertheless, the decreasing aspect differs between regions above and below L* = 4. This finding implies that the particle energy and pitch angle that magnetosonic waves can effectively scatter vary depending on the locations and geomagnetic activity. Our model agrees with the statistically observed wave distribution and ambient plasma environment with a coefficient of determination of > 0.9. The model is valid in all MLTs, 2 ≤ L* < 6, |λ| < 20°, and Kp ≤ 6.
Global localization is one of the essential issues for mobile robot navigation. In this study, an indoor global localization method is proposed which uses a Kinect sensor and a monocular upward-looking camera. The proposed method generates an environment map which consists of a grid map, a ceiling feature map from the upward-looking camera, and a spatial feature map obtained from the Kinect sensor. The method selects robot pose candidates using the spatial feature map and updates sample poses by particle filter based on the grid map. Localization success is determined by calculating the matching error from the ceiling feature map. In various experiments, the proposed method achieved a position accuracy of 0.12m and a position update speed of 10.4s, which is robust enough for real-world applications.